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PENGARUH PENGGUNAAN E-WALLET DAN LITERASI KEUANGAN TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA MAHASISWA USN KOLAKA (Program Studi Akuntansi 2021-2024)

Authors

Annisa Annisa
Neks Triani Universitas Sembilanbelas November Kolaka
Bustang Bustang Universitas Sembilanbelas November Kolaka

DOI:

https://doi.org/10.35446/dayasaing.v11i2.2263

Keywords:

Capital Structure, Company Growth, Company

Abstract

The purpose of thisresearch is to study the use of E-Wallets and financial literacy and whether they affect students' impulsive buying behavior. Using a quantitative approach and processed using SPSS 25. This study indicates that the use ofE-Wallets along with financial literacy influences impulsive buying behavior. The R square value is0.578, which indicates that the impact of E-Walletusage and financial literacy on impulsive buying is57.8%, while the remaining42.2% is determinedby other variables.

Keywords: Capital Structure, Company Growth, Company

References

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Mujahidin, A. (2020). Pengaruh Fintech e-wallet Terhadap Perilaku Konsumtif Pada Generasi Millennial. Inovbiz: Jurnal Inovasi Bisnis, 8(2), 143. https://doi.org/10.35314/inovbiz.v8i2.1513

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