Jurnal Daya Saing

PENGARUH KEPEMIMPINAN ALTURISTIK LURAH TERHADAP PELAYANAN PUBLIK MELALUI INOVASI DI KECAMATAN TEMBILAHAN HULU

Mela Lividia Belino — 2026-03-05

This research examines how altruistic leadership by village heads impacts public services via innovation in Tembilahan Hulu District. Effective public services play a crucial role in local growth, yet they frequently encounter hurdles like scarce human resources, intricate administrative processes, and insufficient creativity. Altruistic leadership, which prioritizes community needs, is anticipated to spark innovative practices that elevate service standards.

To identify variable interdependencies, the study uses a quantitative approach with a causal framework. It draws from 150 community members who use the services, selected through a full census. Information was gathered using surveys assessing views on altruistic leadership, innovation levels, and service excellence, then analysis using PLS-SEM (Partial Least Squares Structural Equation Modeling) to confirm hypotheses.

Findings reveal that altruistic leadership positively and significantly affects both innovation and public services, but innovation lacks a notable direct influence on services and fails to bridge the two. The work offers theoretical and applied insights into refining local leadership frameworks, along with suggestions for bolstering community-driven innovation to better public services.

PENGARUH KEPEMIMPINAN, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS KESEHATAN PROVINSI SUMATERA BARAT

Ariya Nyepi Lestari — 2026-03-09

This study aims to examine the influence of Leadership, Compensation, and Work Environment on Work Motivation, with Job Satisfaction as an intervening variable at the Provincial Health Office of West Sumatra. The methods employed were multiple linear regression analysis and path analysis, using 100 distributed questionnaires. The results show that Leadership has a positive and significant effect on Job Satisfaction, Compensation has a positive and significant effect on Job Satisfaction, and Work Environment has a positive and significant effect on Job Satisfaction at the Provincial Health Office of West Sumatra. However, Leadership does not have a significant effect on Work Motivation, Compensation has a positive and significant effect on Work Motivation, Work Environment does not have a significant effect on Work Motivation, and Job Satisfaction does not have a significant effect on Work Motivation at the Provincial Health Office of West Sumatra. Furthermore, Job Satisfaction is not able to mediate the effect of Leadership on Work Motivation, nor is it able to mediate the effect of Work Environment on Work Motivation, and it is not able to mediate the effect of Compensation on Work Motivation at the Provincial Health Office of West Sumatra. Finally, the authors suggest that the Provincial Health Office of West Sumatra should further improve Compensation, as it has the most dominant influence on Work Motivation in West Sumatra Province

PENGARUH DISIPLIN KERJA, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INERVENING PADA SEKRETARIAT DAERAH KABUPATEN PASAMAN BARAT

Aldy Al Faisal — 2026-03-06

This study aims to determine the effect of Work Discipline, Compensation, and Work Environment on Employee Performance with Work Motivation as an intervening variable at the Regional Secretariat of West Pasaman Regency. The method used is multiple linear regression analysis and path analysis, by distributing 160 questionnaires. The results showed that there is a positive and significant effect of Work Discipline on Work Motivation, there is a positive and significant effect of Compensation on Work Motivation, there is a positive and significant effect of Work Climate on Work Motivation at the Regional Secretariat of West Pasaman Regency. There is a positive and significant effect of Work Discipline on Employee Performance, there is a positive and significant effect of Compensation on Employee Performance, there is no effect of Work Environment on Employee Performance, there is a positive and significant effect of Work Motivation on Employee Performance at the Regional Secretariat of West Pasaman Regency. Work Motivation is not able to mediate the effect of Work Discipline on Employee Performance, Work Motivation is not able to mediate the effect of Work Environment on Employee Performance, Work Motivation is able to mediate the effect of Compensation on Employee Performance at the Regional Secretariat of West Pasaman Regency. Finally, the author suggests that the Regional Secretariat of West Pasaman Regency further enhance Work Motivation as it has the most dominant influence on Employee Performance in West Pasaman Regency

PENGARUH DUKUNGAN ORGANISASI DAN IKLIM ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INERVENING PADA DINAS TANAMAN PANGAN, HORTIKULTURA DAN PERKEBUNAN KOTA SUNGAI PENUH

Bambang, A.Z — 2026-03-04

This study aims to determine the effect of Organizational Support and Organizational Climate on Organizational Citizenship Behavior (OCB) with Organizational Commitment as an intervening variable at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. The method used is multiple linear regression analysis and path analysis, with questionnaires distributed to 95 respondents. The results showed that there is a positive and significant effect of Organizational Support on Organizational Commitment at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. There is a positive and significant effect of Organizational Climate on Organizational Commitment at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. There is a positive and significant effect of Organizational Support on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sun DAN PERKEBUNANgai Penuh City. There is a positive and significant effect of Organizational Climate on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. There is a positive and significant effect of Organizational Commitment on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. Organizational Commitment is able to mediate the effect of Organizational Support on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. Organizational Commitment is able to mediate the effect of Organizational Climate on Organizational Citizenship Behavior (OCB) at the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City. Finally, the researcher suggests that the Department of Food Crops, Horticulture, and Plantation of Sungai Penuh City further enhance Organizational Commitment, as it has the most dominant influence on Organizational Citizenship Behavior (OCB) in Sungai Penuh City

PENGARUH LOCUS OF CONTROL DAN KOMPETENSI PROFESIONAL MELALUI SUASANA KERJA SEBAGAI VARIABEL INTERVENING TERHADAP KINERJA GURU SMP NEGERI DI KECAMATAN PAUH KOTA PADANG

Febrina Anandari — 2026-03-04

This study aims his study aims to analyze the influence of Locus of Control and Professional Competence on teacher performance with Work Atmosphere as an intervening variable in junior high schools in Pauh District, Padang City. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 88 respondents, then analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method through the SmartPLS application. The results showed that Locus of Control has a positive and significant effect on Work Atmosphere, and Professional Competence also has a positive and significant effect on Work Atmosphere. Locus of Control does not affect teacher performance, while Professional Competence has a positive and significant effect on teacher performance directly. Work Atmosphere has a positive and significant effect on teacher performance. Furthermore, Work Atmosphere is able to significantly mediate the effect of Locus of Control on teacher performance and mediate the effect of Professional Competence on teacher performance. These findings indicate that improving teacher performance is not only directly influenced by professional competence but also highly depends on the level of Work Atmosphere that is formed. Locus of Control and Professional Competence through an effective work atmosphere improve performance. Therefore, schools need to strengthen the quality of the work atmosphere and build a system so that Professional Competence can improve the Work Atmosphere in order to optimize teacher performance

THE EFFECT OF SERVICE QUALITY, SOCIAL MEDIA, AND ONLINE TRAVEL AGENTS ON CUSTOMER SATISFACTION WITH CUSTOMER TRUST AS A MEDIATING VARIABLE AT GRAND ELITE HOTEL PEKANBARU

Henni Rasmonowati — 2026-02-28

This study examines the effect of service quality, social media, and online travel agents on customer satisfaction, with customer trust as a mediator at Grand Elite Hotel Pekanbaru. Amid intense competition and digital transformation in hospitality, hotels must enhance service and digital engagement to sustain satisfaction and trust. Using PLS-SEM quantitative approach, data from 355 valid guest questionnaires were analyzed via SmartPLS. Reliability/validity tests confirmed indicator loadings, AVE, and composite reliability. Structural assessment via path coefficients, R-square, and bootstrapping showed service quality, social media, and OTAs positively impact trust and satisfaction. Trust partially mediates these relationships. Findings enrich hospitality literature by linking service quality, digital marketing, and trust mediation. Practically, managers should boost service performance, social media interaction, and OTA reliability to elevate satisfaction.

PENGARUH DIGITAL LITERACY DAN TECHNOSTRESS TERHADAP KINERJA ASN DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL MEDIASI (STUDI PADA KECAMATAN DI KABUPATEN INDRAGIRI HILIR)

Kasmadi Kasmadi — 2026-02-27

This study examines the influence of digital literacy and technostress on the performance of State Civil Apparatus (ASN), with employee engagement as a mediator variable. This quantitative study with a causal design was conducted in four sub-districts in Indragiri Hilir Regency, namely Reteh, Sungai Batang, Enok, and Tanah Merah, involving a total of 104 ASN as respondents. Data collection was carried out through questionnaires, and data analysis adopted a Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with SmartPLS software version 3.2.9. The analysis revealed that digital literacy has a positive and significant influence on employee engagement. However, digital literacy does not have a significant direct influence on ASN performance. On the other hand, technostress was not proven to have a significant influence on either employee engagement or ASN performance. Furthermore, employee engagement does not function as a mediator in the relationship between digital literacy and technostress with ASN performance. These findings indicate that in the context of sub-district-level government, the determining factors of ASN performance tend to be more influenced by structural aspects and the work environment than by psychological variables such as employee engagement or individual competency factors such as digital literacy and technostress.

PENGARUH AUTHENTIC LEADERSHIP TERHADAP INNOVATIVE WORK BEHAVIOR MELALUI WORK-LIFE BALANCE SEBAGAI MEDIASI

Yasinta Aprilia — 2026-02-27

Innovative Work Behavior is an employee's innovative work behavior that is the main focus of human resource management research due to its crucial role in generating new ideas, implementing creative solutions, and driving organizational change. The influence of Authentic Leadership on Innovative Work Behavior is the main focus of this study. This research aims to analyze the influence of Authentic Leadership on Innovative Work Behavior with Work-Life Balance as a mediating variable. This research utilizes a quantitative approach with a causality design, with the study population covering all 104 State Civil Apparatus (ASN) in the Indragiri Hilir Regency Education Office. The data collection technique used a questionnaire. The research data were analyzed using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with Smart PLS 3.2.9 software. The findings of this research identify that Authentic Leadership has a positive and significant impact on Innovative Work Behavior, both directly and through the mediation of Work-Life Balance. In addition, Work-Life Balance has also been shown to have a positive and significant impact on Innovative Work Behavior.

PENGARUH MOBILE BANKING DAN INTERNET BANKING TERHADAP PROFITABILITAS PERBANKAN PADA PT. BANK CENTRAL ASIA PERIODE 2013-2024

Devi Agustina — 2026-02-28

The purpose of this study is to determine the effect of Mobile Banking and Internet Banking on banking profitability at PT. Bank Central Asia for the period 2013-2024. This study uses secondary data obtained from BCA's annual report. The method used in this study is a quantitative method. The population in this study is BCA's annual financial report from 2013-2024 with a sampling method using Purposive Sampling Technique. The dependent variable in this study is profitability (Y), the independent variables in this study are Mobile Banking (X1) and Internet Banking (X2). The analysis method used is multiple linear regression. The results of this study indicate that Mobile Banking has no significant effect on banking profitability while Internet Banking has a significant effect on banking profitability.

ANALISIS PENGARUH DAN HUBUNGAN PENGEMBANGAN MODEL TIM KERJA BERBASIS SOAR TERHADAP EFEKTIVITAS KINERJA PADA EMPAT PPSDM KEMENDAGRI REGIONAL

Imelda Kun Wahyuningtyas — 2026-02-26

This study evaluates how a SOAR centered team development framework influences performance outcomes across four Ministry of Home Affairs’ Regional PPSDM. Through a mix-methods triangulation approach, the research elucidates the synergy between strategic strengths and institution effectiveness. Pearson correlation analysis reveals a significantly strong positive relationship between collective commitment (r=0.828) and moral obligation toward performance effectiveness. Multiple linear regression findings confirm that organizational culture is the most dominant determinant, with the model simultaneously explaining 88.5% of the variability in performance effectiveness (R²=0.885). Qualitatively and regulatively, the development of the SOAR-based model successfully synergizes internal strengths namely moral solidarity with external opportunities such as bureaucratic digitalization and continuous training. The study concludes that the transformation toward a value-based commitment model exerts a significant influence and serves as a strategic solution. This model establishes inclusive work culture as the primary foundation, supported by the prevailing normative regulatory framework. Practical implications emphasize the urgency of strengthening performance dialogues and participative leadership to optimize the potential of human resources within the Regional PPSDM environment sustainably.

ANALISIS EFISIENSI PENGELOLAAN KEUANGAN PADA PUSKESMAS SEDINGINAN KEC TANAH PUTIH KAB ROKAN HILIR DALAM IMPLEMENTASI PROGRAM JAMINAN KESEHATAN NASIONAL

Fitri Sakniah — 2026-02-26

This study examines the financial management efficiency of the Sedinginan Community Health Center (Puskesmas), Tanah Putih District, Rokan Hilir Regency, in implementing the National Health Insurance (JKN) Program for the 2022-2024 period. The results show a 100% efficiency rate in the management of JKN capitation funds, with budget realization on target and absorption of 98%, with no budget surplus (SILPA). The implemented financial management mechanism involves a four-stage cycle: planning using a performance-based RKA-Capitation, direct disbursement of funds from BPJS Kesehatan, implementation through a digital system and e-catalog, and layered supervision based on the SIMDA real-time dashboard. This efficiency contributed to a 23% increase in service quality, operational optimization with staff incentives and a 28% increase in productivity, and high accountability with no BPK audit findings. These findings reinforce the positive correlation between financial management efficiency, staff incentives, and health service quality in Puskesmas, providing an effective financial management model for primary health care facilities in Indonesia.

THE INFLUENCE OF COLLABORATIVE CULTURE ON WORK-LIFE BALANCE WITH KNOWLEDGE MANAGEMENT CAPABILITY AS A MEDIATING VARIABLE AMONG POLICE OFFICERS

Arief Dermawan — 2026-02-20

Police organizations operate in high-risk, time-pressured environments that demand constant vigilance, professionalism, and rapid response to unpredictable situations. Such conditions make maintaining work-life balance challenging, especially due to long hours, shift systems, and exposure to critical incidents, which may lead to stress and burnout. This study examines the effect of collaborative culture on work-life balance, with knowledge management capability as a mediating variable among police officers. Using a quantitative approach with PLS-SEM, data were collected through questionnaires and analyzed to assess direct and indirect relationships. The findings reveal that collaborative culture positively influences both knowledge management capability and work-life balance. Knowledge management capability also significantly affects work-life balance and partially mediates the relationship. These results highlight the importance of fostering collaboration and systematic knowledge sharing to enhance officers’ well-being and organizational effectiveness.

PENGARUH PERCEIVED EASE OF USE DAN PROMOSI DIGITAL TERHADAP KEPUTUSAN PEMBELIAN LISTRIK PRABAYAR DIMEDIASI MINAT PERILAKU PADA PT. PLN (PERSERO) UP3 DUMAI ULP DURI

Andre Widhianto — 2026-02-28

Transformasi digital dalam sektor energi menuntut perusahaan seperti PT PLN untuk terus berinovasi dalam meningkatkan adopsi layanan berbasis teknologi. Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Ease of Use dan Promosi Digital terhadap Keputusan Pembelian Listrik Prabayar yang dimediasi oleh Minat Perilaku pada PT. PLN (Persero) UP3 Dumai ULP Duri. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pelanggan PLN Prabayar di wilayah UP3 Dumai ULP Duri sebanyak 132.589 pelanggan, dengan sampel sebanyak 399 responden yang ditentukan menggunakan rumus Slovin. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Perceived Ease of Use berpengaruh positif dan signifikan terhadap Keputusan Pembelian dan Minat Perilaku. Promosi Digital tidak berpengaruh signifikan secara langsung terhadap Keputusan Pembelian, namun berpengaruh signifikan terhadap Minat Perilaku. Minat Perilaku berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Pengujian efek mediasi menunjukkan bahwa Minat Perilaku memediasi secara parsial pengaruh Perceived Ease of Use terhadap Keputusan Pembelian, dan memediasi secara penuh pengaruh Promosi Digital terhadap Keputusan Pembelian. Temuan ini mengindikasikan bahwa kemudahan penggunaan sistem dan strategi promosi digital akan lebih optimal dalam mendorong keputusan pembelian apabila didukung oleh minat perilaku pelanggan yang kuat. Penelitian ini memberikan kontribusi dalam pengembangan kajian manajemen pemasaran digital dan perilaku konsumen, khususnya pada sektor utilitas publik berbasis teknologi

PENGARUH PERSEPSI KEMUDAHAN TERHADAP KEPUASAN PELANGGAN PENGGUNA APLIKASI PLN MOBILE DENGAN LITERASI DIGITAL SEBAGAI VARIABEL MODERASI PADA PT PLN (PERSERO) UP3 TANJUNG PINANG

Mohamad Taufik — 2026-02-28

Transformasi layanan publik menuntut PT PLN untuk terus meningkatkan kualitas pelayanan dalam memenuhi ekspektasi pelanggan yang semakin tinggi. Penelitian ini bertujuan untuk menganalisis peran nilai pelanggan sebagai variabel mediasi dalam hubungan antara kualitas pelayanan dan kepuasan pelanggan pada PT PLN (Persero) UP3 Tanjung Pinang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah pelanggan PLN UP3 Tanjung Pinang sebanyak 357.941 pelanggan rumah tangga, dengan sampel sebanyak 400 responden yang ditentukan menggunakan rumus Slovin dan teknik proporsional stratified random sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap nilai pelanggan (β=0,412, p<0,05) dan kepuasan pelanggan (β=0,262, p<0,05). Nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (β=0,089, p<0,05) dan memediasi secara parsial pengaruh kualitas pelayanan terhadap kepuasan pelanggan dengan kontribusi mediasi sebesar 56,2% dari total pengaruh. Model penelitian memiliki validitas dan reliabilitas yang sangat baik dengan nilai Goodness of Fit (GoF) sebesar 0,512 dan predictive relevance (Q²) sebesar 0,485. Temuan ini mengindikasikan bahwa kualitas pelayanan akan lebih optimal dalam meningkatkan kepuasan pelanggan apabila mampu menciptakan persepsi nilai yang tinggi di mata pelanggan. Penelitian ini memberikan kontribusi teoritis dalam pengembangan model kepuasan pelanggan pada sektor utilitas publik dan implikasi manajerial bagi PLN dalam merancang strategi pelayanan yang berorientasi pada nilai pelanggan

PENGARUH PRODUCT KNOWLEDGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI PADA PELANGGAN PLN PRABAYAR DI PLN UP3 PEKANBARU

Garibaldi Usmawadi — 2026-02-28

Transformasi digital dalam sektor energi menuntut perusahaan seperti PT PLN untuk terus berinovasi dalam meningkatkan adopsi layanan berbasis teknologi. Penelitian ini bertujuan untuk menganalisis pengaruh Product Knowledge dan Kualitas Produk terhadap Keputusan Pembelian Listrik Prabayar yang dimediasi oleh Brand Trust pada PT. PLN (Persero) UP3 Pekanbaru. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pelanggan PLN Prabayar di wilayah UP3 Pekanbaru sebanyak 595.233 pelanggan, dengan sampel sebanyak 400 responden yang ditentukan menggunakan rumus Slovin dengan teknik proportionate stratified random sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Product Knowledge tidak berpengaruh signifikan secara langsung terhadap Keputusan Pembelian (t=1,016; p=0,310), namun berpengaruh positif dan signifikan terhadap Brand Trust (t=9,994; p=0,000). Kualitas Produk berpengaruh positif dan signifikan terhadap Brand Trust (t=2,800; p=0,005) dan Keputusan Pembelian (t=2,729; p=0,007). Brand Trust berpengaruh sangat kuat terhadap Keputusan Pembelian (t=14,452; p=0,000; β=0,713). Pengujian efek mediasi menunjukkan bahwa Brand Trust memediasi secara penuh pengaruh Product Knowledge terhadap Keputusan Pembelian (t=8,290; p=0,000), dan memediasi secara parsial pengaruh Kualitas Produk terhadap Keputusan Pembelian (t=2,750; p=0,006). Temuan ini mengindikasikan bahwa dalam konteks layanan utilitas monopolistik seperti listrik prabayar, kepercayaan merek menjadi faktor krusial yang menjembatani pengetahuan produk dan kualitas produk dengan keputusan pembelian. Penelitian ini memberikan kontribusi dalam pengembangan kajian manajemen pemasaran dan perilaku konsumen, khususnya pada sektor utilitas publik berbasis teknologi.

PERAN NILAI PELANGGAN SEBAGAI MEDIASI DALAM HUBUNGAN KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN PT PLN (PERSERO) UP3 DUMAI

Irsansyah Irsansyah — 2026-02-28

Transformasi layanan publik menuntut PT PLN untuk terus meningkatkan kualitas pelayanan dalam memenuhi ekspektasi pelanggan yang semakin tinggi. Penelitian ini bertujuan untuk menganalisis peran nilai pelanggan sebagai variabel mediasi dalam hubungan antara kualitas pelayanan dan kepuasan pelanggan pada PT PLN (Persero) UP3 Dumai. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah pelanggan PLN UP3 Dumai sebanyak 577.555 pelanggan rumah tangga, dengan sampel sebanyak 400 responden yang ditentukan menggunakan rumus Slovin dan teknik proporsional stratified random sampling. Data dikumpulkan menggunakan kuesioner terstruktur dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap nilai pelanggan (β=0,566, p<0,05) dan kepuasan pelanggan (β=0,262, p<0,05). Nilai pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (β=0,594, p<0,05) dan memediasi secara parsial pengaruh kualitas pelayanan terhadap kepuasan pelanggan dengan kontribusi mediasi sebesar 56,2% dari total pengaruh. Model penelitian memiliki validitas dan reliabilitas yang sangat baik dengan nilai Goodness of Fit (GoF) sebesar 0,559 dan predictive relevance (Q²) sebesar 0,726. Temuan ini mengindikasikan bahwa kualitas pelayanan akan lebih optimal dalam meningkatkan kepuasan pelanggan apabila mampu menciptakan persepsi nilai yang tinggi di mata pelanggan. Penelitian ini memberikan kontribusi teoritis dalam pengembangan model kepuasan pelanggan pada sektor utilitas publik dan implikasi manajerial bagi PLN dalam merancang strategi pelayanan yang berorientasi pada nilai pelanggan

PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DIVISI MARKETING EIGER ADVENTURE

Sri Mulyani — 2026-02-10

Abstract

In an era of globalization and digitalization that continues to develop, companies need to have employees who are able and can adapt to change. The role of employees, especially in marketing, is very important because they are an important driver in creating added value and maintaining the company's image in the eyes of customers. In recent years, EIGER Adventure has experienced changes in increasingly complex business dynamics, especially in the marketing division which serves as the front line in maintaining the company's good name in the midst of increasingly fierce competition in the outdoor retail industry. What can be seen is a mismatch between the targets set by the company and the real work of some marketing employees. This study uses a quantitative design with a survey approach, because this design allows researchers to test the relationships between variables objectively and measurably. The research method used is a survey method with a questionnaire as the main instrument. Leadership Style has a significant effect on the Performance of Eiger Adventure Marketing Division Employees, Work Environment has a significant effect on Eiger Adventure Marketing Division Employee Performance, Work Discipline has a significant effect on Eiger Adventure Marketing Division Employee Performance. So that Ha is accepted and H0 is rejected. This means that Leadership Style (X1), Work Environment (X2) and Work Discipline (X3) together (simultaneously) have a significant positive effect on the Performance of Eiger Adventure Marketing Division Employees.

ANALISIS SWOT SEBAGAI DASAR PENYUSUNAN STRATEGI PENGEMBANGAN PELATIH PANAHAN DI BANDUNG ARCHERY CLUB &

Linda Yulianti — 2026-02-10

ABSTRAK

Penelitian ini bertujuan untuk merumuskan strategi pengembangan pelatih di Bandung Archery Club & School menggunakan analisis SWOT. Dengan menggunakan metode deskriptif kualitatif dengan teknik sensus pada 9 pelatih, data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Hasil analisis IFAS menunjukkan skor 3,28, dengan kekuatan utama pada kompetensi teknis dan disiplin pelatih, namun masih lemah dalam penggunaan teknologi pelatihan. Analisis EFAS menghasilkan skor 3,55, didorong oleh peluang sertifikasi profesional dan minat publik yang tinggi, meskipun terdapat ancaman persaingan ketat dan fasilitas yang terbatas. Disimpulkan bahwa organisasi berada di Kuadran I (Agresif), sehingga direkomendasikan untuk menerapkan strategi pertumbuhan (SO). Langkah strategis utama meliputi digitalisasi analisis kinerja atlet dan standardisasi kompetensi melalui lisensi profesional untuk mengoptimalkan potensi pasar yang tersedia.

Kata kunci: Analisis SWOT, pengembangan pelatih, manajemen strategis.

ANALISIS SWOT MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN KINERJA DAN LOYALITAS GURU

Febri Boruwati Sihombing — 2026-02-10

ABSTRACT

Education is a fundamental sector in determining the quality of a nation's human resources, where teacher governance is a crucial instrument to realize learning goals to the maximum. This study aims to analyze how the application of SWOT analysis in Human Resource Management (HRDM) can be used as a strategy to improve teacher performance and loyalty in one of the private schools in the city of Bandung. Using a quantitative descriptive method, this study evaluates organizational strengths, weaknesses, opportunities, and threats through data collected from 10 teacher respondents through Likert scale questionnaires, observations, and interviews. The results of the internal factor evaluation (IFAS) showed a score of 3.55 which placed the school management in a strong classification, supported by teacher competence and high work commitment. Meanwhile, the external factor evaluation (EFAS) resulted in a score of 3.60, which indicates the organization's effectiveness in aligning strategies with opportunities such as government support and technological advancements. Based on the internal coordinate value of 0.85 and external coordinates of 1.20, the institution is in Quadrant I (S-O) which recommends the implementation of aggressive strategies or growth orientation. Through this strategy, the organization is expected to be able to utilize the professional capabilities of teachers to exploit external opportunities expansively to secure loyalty and improve the performance of educators in a sustainable manner.

Keywords: Human Resource Management, SWOT Analysis, Teacher Performance, Teacher Loyalty.

PENGARUH PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PERTUMBUHAN EKONOMI MELALUI KEMANDIRIAN KEUANGAN DAERAH SEBAGAI VARIABEL INTERVENING DI KABUPATEN INDRAGIRI HULU

Dewi Hartika — 2026-02-18

This study aims to determine the effect of regional taxes and levies on economic growth through regional financial independence as an intervening variable in Indragiri Hulu Regency from 2015 to 2024. Path analysis was used as the data analysis technique. The results indicate that regional taxes do not affect regional financial independence; regional levies do not affect regional financial independence; regional taxes affect economic growth; regional levies have no effect on economic growth; regional financial independence has no effect on economic growth; regional taxes do not affect economic growth through regional financial independence, and regional levies do not affect economic growth through regional financial independence.

Keywords: Economic Growth, Regional Financial Independence, Regional Taxes, Regional Levies