Jurnal Bisnis Kompetitif

PENGARUH SENSORY EXPERIENCE DAN EMOTIONAL EXPERIENCE TERHADAP MINAT BELI ULANG TIKET BIOSKOP (Studi pada Konsumen Bioskop Platinum Cineplex MGM Kolaka)

2026-03-14T22:52:56+07:00

This study aims to analyze the influence of sensory experience and emotional experience on repurchase intention of cinema tickets at Platinum Cineplex MGM Kolaka. This research uses a quantitative approach with data collected through questionnaires distributed to 120 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (PLS). The results show that sensory experience has a positive and significant effect on repurchase intention. Emotional experience also has a positive and significant effect on repurchase intention. The R-square value of 0.601 indicates that sensory experience and emotional experience explain 60.1% of the variance in repurchase intention. These findings indicate that sensory and emotional experiences play an important role in increasing consumer repurchase intentions

PENGARUH LITERASI KEUANGAN DAN INKLUSI KEUANGAN TERHADAP KEBERLANJUTAN USAHA PEDAGANG PANGAN DI PASAR MODERN PASIR PENGARAIAN KABUPATEN ROKAN HULU

2026-03-14T18:03:00+07:00

This study aims to analyze the influence of financial literacy and inclusion on the sustainability of food vendors' businesses at Pasir Pengaraian Modern Market, Rokan Hulu Regency. The survey research method uses a quantitative approach. The population in this study was 400 food vendors at Pasir Pengaraian Modern Market, while the sample was determined using a purposive sampling technique of 80 respondents. The research data were obtained by distributing questionnaires to respondents and analyzed using multiple linear regression. The discussion of the research results shows that financial literacy has a positive and significant effect on business sustainability, meaning that the better the ability of business actors to understand and manage finances, the greater the business's opportunity to survive and grow. Financial inclusion also has a positive and significant effect on business sustainability, indicating that access to formal financial services makes it easier for business actors to obtain capital and manage business transactions more effectively. The conclusion of this study is that financial literacy and financial inclusion, both partially and simultaneously, have a positive and significant effect on the sustainability of food vendors' businesses at Pasir Pengaraian Modern Market, Rokan Hulu Regency. Thus, improving financial literacy and expanding financial inclusion are important factors in supporting the sustainability of traders' businesses.

PENGARUH STRUKTUR MODAL TERHADAP RETURN ON EQUITY PADA PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020-2024

2026-03-14T16:39:29+07:00

This study aims to analyze the effect of capital structure on Return on Equity (ROE) in Food and Beverage companies listed on the Indonesia Stock Exchange for the 2020–2024 period. Capital structure is measured using the Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), and Long-Term Debt to Equity Ratio (LDER), while ROE is used as a profitability indicator. The study population includes all Food and Beverage companies listed during the period, using a purposive sampling technique based on certain criteria. The data used are secondary data from the company's annual financial statements. The analysis was conducted quantitatively using SmartPLS with the PLS-SEM approach to test the validity, reliability, and partial effect of independent variables on ROE. The results show that capital structure has an effect on ROE. Partially, only LDER has a significant effect on ROE, so long-term debt management is a more determining factor in influencing the level of return on equity than the overall debt structure.

ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN NILA DI DESA KOTO TINGGI

2026-03-09T08:59:00+07:00

This research aims to analyze the impact of price and product quality on tilapia purchasing decisions in Koto Tinggi Village. The phenomenon found in the field shows that although tilapia is one of the fishery commodities that is in high demand by the public, tilapia purchasing decisions show a complex interaction between price, product quality and purchasing decisions. The research method used in this research is a quantitative approach with multiple linear regression analysis techniques assisted by SPSS version 21 software. The population in this research is all tilapia buyers in Koto Tinggi Village. The sample determination is carried out using the Accidental sampling technique, while the number of samples is calculated using the Hair et al formula, resulting in 110 research subjects. Data collection is carried out through observation, interviews, and distribution of questionnaires to tilapia buyers in Koto Tinggi Village who are used as research subjects. The collected data is then analyzed to determine the impact of each independent variable on the dependent variable. The results of the research show that price has a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village. Furthermore, product quality has also been shown to have a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village. Simultaneously, price and product quality have a positive and significant impact on tilapia purchasing decisions in Koto Tinggi Village.

ANALISIS HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA GROSIR FERRY DI PASIR PENGARAIAN)

2026-03-14T09:27:45+07:00

This study aims to analyze the influence of price and product quality on consumer purchasing interest at Grosir Ferry in Pasir Pengaraian. Increasingly tight competition in the grocery retail business requires businesses to set appropriate prices and maintain product quality to attract and maintain consumer purchasing interest. This study uses a quantitative approach with a survey method. The research sample consisted of 97 respondents who were Grosir Ferry consumers. Data were collected through a questionnaire with a Likert scale and analyzed using multiple linear regression analysis with the help of the SPSS program. Data testing included validity tests, reliability tests, classical assumption tests, coefficient of determination tests, and partial and simultaneous hypothesis tests. The results of the study indicate that price influences consumer purchasing interest, product quality influences consumer purchasing interest, and price and product quality simultaneously have a significant effect on consumer purchasing interest at Grosir Ferry in Pasir Pengaraian. The results of this study indicate that appropriate pricing and maintained product quality can increase consumer purchasing interest. This study is expected to be a consideration for Grosir Ferry managers in developing pricing strategies and improving product quality to increase consumer purchasing interest.

KINERJA UMKM: KAJIAN SDM PADA FAKTOR PENDUKUNG DAN PENGHAMBAT SEBUAH SYSTEMATIC LITERATUR RIVIEW

2026-03-25T06:11:26+07:00

MSMEs are in important pillar of the national economy, yet many of their operators still struggle to face various challenges. This study aims to describe the supporting and inhibiting factors of MSMEs success through a Systemetic Literatur Review (SLR) of various national and international journals sourced from Gloogle Scholar and other journal portals. MSMEs rely on the application of digital technology, product innovation, human resources competence, as well as adequate access to capital. On the other hand, the progress of MSMEs is often hindered by low financial literacy, traditional management styles, and difficulties in penetrating wider markets. These finfings are expected to serve as practical guidance for MSMEs operators to improve, as well as a consideration for policymakers in designing more targeted support strategies

PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP PEMBELIAN IMPULSIF ( Studi kasus pada Kedaiku Dimsum Pasir Pengaraian )

2026-03-09T08:44:35+07:00

This study aims to determine or how to see the influence of promotions and product quality on impulsive purchases at my Dimsum shop in Pasir Pengaraian. This study was conducted using a purposive sampling method, the population in this study were buyers of my dimsum shop, the sample used in this study was 155 people. The variables in this study consisted of 2 independent variables, namely Promotion, as a variable (X1), Product Quality as a variable (X2), and the dependent variable, namely Impulsive Purchase as a variable (Y). The data collection technique used a questionnaire. Data analysis used the SmartPLS 4.1.9.2 program. The results obtained in this study are, the independent variable Promotion is proven to have a significant effect on the dependent variable Impulsive Purchase, the independent variable product quality is proven to have a significant effect on the dependent variable impulsive purchase. Then it can be seen that both independent variables studied simultaneously affect the dependent variable impulsive purchase. My dimsum shop needs to maintain or improve promotions and product quality so that consumers or customers always buy dimsum products at my Dimsum shop in Pasir Pengaraian.

STRATEGI MENINGKATKAN KUNJUNGAN WISATAWAN DI HOTEL PUSAKO BUKITTINGGI

2026-03-25T21:25:59+07:00

The issues facing the Pusako Bukittinggi Hotel, which is seeing a decline in the number of tourists wishing to stay overnight or stay because of the hotel's inability to control internal and external factors that may result in fewer visits from both domestic and foreign visitors, are the driving force behind this study. This study's goal is to outline the analysis of strategies for boosting Pusako Bukittinggi Hotel visits.

The purpose of this study is to examine the tactics used by the Pusako Bukittinggi Hotel to boost tourism. Effective strategic measures are required to draw and keep tourists in the face of the hotel industry's fiercely competitive environment.

This study employs a qualitative research methodology, gathering data via observations, interviews, and documentation. According to the study's findings, the Pusako Bukittinggi Hotel employs a number of key tactics, such as enhancing the quality of its services, collaborating with travel agencies to promote its brand online, and creating amenities that enhance visitor comfort. There are still issues, like a lack of creative promotions and price competition from other hotels, even though a number of tactics have improved the number of visits. Consequently, it is advised that the Pusako Bukittinggi's management Oral and written information about the subject of the research being studied describing a situation about the Analysis of Strategies to Increase Tourist Visits at Bukittinggi Hotels to Increase Tourist Visits is produced by the hotel, which continues to assess and innovate strategies to maintain and increase the level of visits

ANALISIS KERJASAMA TIM MEMEDIASI PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA DPRD DI KOTA SOLOK

2026-03-04T11:43:39+07:00

This study aims to determine the influence of competence and work discipline on the performance of the Solok City Regional House of Representatives (DPRD), with teamwork as an intervening variable. The methods used are multiple linear regression analysis and path analysis, with a questionnaire distributed to 92 respondents. The results indicate that there is a positive and significant influence of competence on teamwork in the Solok City DPRD. There is a positive and significant influence of work discipline on teamwork in the Solok City DPRD. There is a positive and significant influence of competence on performance in the Solok City DPRD. There is a positive and significant influence of work discipline on performance in the Solok City DPRD. There is a positive and significant influence of teamwork on performance in the Solok City DPRD. Teamwork is able to mediate the influence of competence on performance in the Solok City Regional Secretariat. Teamwork is able to mediate the influence of work discipline on performance in the Solok City DPRD. Finally, the author recommends that the Solok City DPRD further enhance team cooperation, as it has the most dominant influence on performance in the Solok City Regional Secretariat

ANALISIS PENGETAHUAN MANAJEMEN KEUANGAN DAN MOTIVASI TERHADAP WIRAUSAHA ANGGOTA KARANG TARUNA LINGKUNGAN GODONG KELURAHAN TAMBUSAI TENGAH

2026-03-25T19:06:40+07:00

This study aims to analyze the influence of financial management knowledge and motivation on entrepreneurship among members of the Karang Taruna (Youth Organization) in the Godong Neighborhood, Tambusai Tengah Village. Entrepreneurship is an important factor in increasing economic independence and community welfare, especially among young people. This study used a quantitative approach with a survey method, where all members of the Karang Taruna were selected as respondents through a saturated sampling technique. Data were collected through a questionnaire that had been tested for validity and reliability and supported by observation, interviews, and documentation. Data analysis techniques included classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, and coefficients of determination using the SPSS program. The results showed that partially financial management knowledge did not have a significant effect on entrepreneurship, while motivation had a positive and significant effect on entrepreneurship. Simultaneously, financial management knowledge and motivation had a significant effect on entrepreneurship among members of the Karang Taruna in the Godong Neighborhood, Tambusai Tengah Village. The findings of this study are expected to be used as considerations in increasing youth entrepreneurship activities by strengthening motivation and improving understanding of financial management.

PENGARUH BIAYA PRODUKSI DAN HARGA JUAL TERHADAP PENDAPATAN PETANI KELAPA SAWIT DESA LAMONDAPE KECAMATAN POLINGGONA

2026-03-25T06:14:38+07:00

The purpose of this study was to determine the effect of production costs and selling prices on the income of oil palm farmers in Lamundape Village, Polinggona District, Kolaka Regency. This study used a quantitative approach. Data collection was carried out by distributing questionnaires in print form directly to the respondents (oil palm farmers). The population in this study was palm oil farmers in Lamundape Village who farm palm oil. The sample size was determined using random sampling, which amounted to 60 people. The research instruments were tested using validity and reliability tests. This study used multiple linear regression analysis with data processing using the SPSS 26 application. The results of this study indicate that production costs have a positive and significant effect on farmers' income (sig 0.000 < 0.05) with a t-value of 33.142 > t-table 1.671, and that selling prices have a positive and significant effect on farmers' income (sig 0.000 < 0.05) with a t-value of 3.75 > t-table 1.671. simultaneously, production cost and selling prices have a positive and significant effect on the income of oil palm farmers. In addition, the R-squared value of 0.956 shows that production costs and selling prices account for 95.6% of income, while the remaining 4.4% is influenced by other variables.

ANALISIS PENGARUH LITERASI KEUANGAN DAN PENGELOLAAN KEUANGAN TERHADAP KINERJA KEUANGAN PADA USAHA MIKRO DI DESA RAMBAH JAYA

2026-03-14T22:30:47+07:00

This study aims to analyze the influence of financial literacy and financial management on the financial performance of micro-enterprises. This study uses a quantitative method with a survey approach. Data were obtained through distributing questionnaires to micro-enterprises and analyzed using multiple linear regression analysis. The results show that financial literacy has a positive and significant effect on the financial performance of micro-enterprises. In addition, simultaneously, financial literacy and financial management have a significant effect on the financial performance of micro-enterprises. The coefficient of determination (R Square) value of 0.169 indicates that financial literacy and financial management can explain 16.9% of the financial performance of micro-enterprises, while the remaining 83.1% is influenced by other factors outside this study. Thus, increasing financial literacy and good financial management can improve the financial performance of micro-enterprises.

ANALISIS PENGELOLAAN KAS DAN ARUS KEUANGAN PADA UMKM SEKTOR KULINER DI KECAMATAN RAMBAH HILIR (STUDI KASUS NANIN’S CAKE)

2026-03-14T17:10:24+07:00

This study aims to analyze cash management and cash flow in the culinary sector of MSMEs in Rambah Hilir District, using Nanin's Cake as a case study. The main problems encountered are the lack of a structured financial recording system, the mixing of personal and business cash, and the lack of regular cash flow reports. This study uses a descriptive qualitative methodology, collecting data through documentation, interviews, and observations. The findings indicate that cash management is still carried out simply and manually, potentially causing cash flow instability, especially when there is an increase in raw material expenditure. This study recommends the implementation of more systematic financial recording, the separation of personal and business cash, and the preparation of regular cash flow reports to maintain business stability and sustainability.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP PREFERENSI KONSUMEN AYAM POTONG (STUDI KASUS AYAM POTONG MAS ADI DI DESA DU SKPA)

2026-03-14T16:12:55+07:00

This study aims to examine the influence of product quality and price on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village. Empirical phenomena in the field indicate that there are differences in consumer preferences in choosing where to buy broiler chicken in DU SKPA Village. Consumers tend to prefer buying broiler chicken from Mas Adi's business compared to other sellers because they consider the quality of the product and the price offered. This study uses a quantitative approach with a multiple linear regression analysis method processed using SPSS version 21 software. The study population includes all consumers of Mas Adi's broiler chicken in DU SKPA Village, whose number is unknown. The sampling technique used was accidental sampling, with the number of samples determined based on the formula of Hair et al., resulting in 140 respondents. Data collection was carried out through observation, interviews, and distributing questionnaires to consumers of Mas Adi's broiler chicken who served as research respondents. The collected data were then analyzed to identify the influence of each independent variable on the dependent variable. The results of the analysis indicate that product quality has a positive and significant effect on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village. In addition, price has also been shown to have a positive and significant effect on consumer preferences. Simultaneously, the product quality and price variables have a positive and significant effect on consumer preferences for Mas Adi's broiler chicken in DU SKPA Village.

PERAN UMKM PADA SEKTOR KULINER DALAM PENINGKATAN PENDAPATAN MASYARAKAT DI DESA SEROMBOU INDAH KECAMATAN RAMBAH HILIR

2026-03-14T09:32:53+07:00

This study aims to determine the role of Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in increasing community income in Serombou Indah Village, Rambah Hilir District. This study uses a qualitative approach with data collection techniques through interviews, observation, and documentation. Informants in this study amounted to 15 MSMEs in the culinary sector who run businesses in Serombou Indah Village. The results of the study indicate that MSMEs in the culinary sector have a significant role in increasing community income. Culinary MSMEs are able to create small-scale employment opportunities by involving family members and the surrounding environment, encourage economic development through business development efforts, and create economic equality by utilizing local raw materials. In addition, income obtained from culinary MSMEs is able to meet the household needs of business actors, both as a primary and additional source of income, and contribute to the village economic cycle. Thus, MSMEs in the culinary sector play a role as one of the drivers of the village economy in increasing community income in Serombou Indah Village, Rambah Hilir District, although they still face limitations in capital and marketing.

ANALISIS HARGA DAN KUALITAS PRODUK USAHA TAHU TERHADAP KEPUASAN PELANGGAN DI DESA KOTO TINGGI

2026-03-09T08:44:17+07:00

This study aims to analyze the influence of price and product quality of tofu businesses on customer satisfaction in Koto Tinggi Village. The phenomenon found in the field shows that the price of tofu is not commensurate with the quality of tofu products that often change, such as texture, taste, and aroma of tofu, which often affects customer satisfaction. Customer satisfaction is an important factor in maintaining business continuity. The research method used in this study is quantitative descriptive with multiple linear regression analysis techniques assisted by SPSS software version 21. The population in this study were all consumers of tofu businesses in Koto Tinggi Village with a sample size of 110 respondents. Sampling was carried out using a purposive sampling technique where the sample was selected based on criteria determined by the researcher. Data collection was carried out through observation, interviews, and questionnaires. The collected data were then analyzed to determine the effect of each independent variable on the dependent variable. The results of the study indicate that price has a positive effect on customer satisfaction of tofu businesses in Koto Tinggi Village. The variable of product quality also has a positive effect on customer satisfaction of tofu businesses in Koto Tinggi Village. Simultaneously, price and product quality influence customer satisfaction of tofu businesses in Koto Tinggi Village.

PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)

2026-03-14T10:23:22+07:00

This study aims to analyze the effect of profitability proxied by Return on Equity (ROE) on firm value proxied by Price to Book Value (PBV) in food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period. The research employs a quantitative approach using linear regression analysis. The results indicate that ROE has a significant effect on PBV with a significance level of 0.004 (<0.05), thus the hypothesis is accepted. These findings suggest that profitability remains an important signal for investors in evaluating firms. However, the negative regression coefficient reveals an anomaly where an increase in ROE is not always followed by an increase in firm value. This condition is influenced by external factors, investor preferences for dividends, and the defensive nature of the industry. Therefore, investors’ valuation is not solely based on earnings performance but also considers risk factors and long-term prospects.

ANALISIS PENGARUH BIAYA PRODUKSI, LUAS LAHAN DAN HARGA JUAL TERHADAP PENDAPATAN PETANI KELAPA SAWIT DI DESA RAMBAH JAYA

2026-03-09T08:43:57+07:00

This study aims to determine the effect of production costs, land area, and selling prices on the income of oil palm farmers in Rambah Jaya Village. This study applies a quantitative approach by collecting primary data through distributing questionnaires to 50 oil palm farmers who were used as respondents. The sampling technique was carried out using the simple random sampling method. Data analysis was carried out using data quality tests, descriptive statistics, classical assumption tests, multiple linear regression analysis, and hypothesis testing processed using the SPSS program. The results of the study indicate that partially production costs do not significantly affect the income of oil palm farmers, while land area and selling prices have a positive and significant effect on the income of oil palm farmers. Simultaneously, production costs, land area, and selling prices together have a significant effect on the income of oil palm farmers. This study is expected to be a consideration for farmers and related parties in efforts to increase income.

ANALISIS SOLVABILITAS DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2020 – 2024

2026-03-25T21:20:52+07:00

This study aims to analyze the effect of solvency and liquidity on financial performance in food and beverage subsector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. Financial performance is measured using Return on Assets (ROA), while solvency is measured by Debt to Equity Ratio (DER) and liquidity by Current Ratio (CR). The study uses a quantitative approach with secondary data from annual financial reports with the sample used in this study being 6 (six) food and beverage companies listed on the Indonesia Stock Exchange (IDX) selected through purposive sampling technique. Data were analyzed using multiple linear regression with the help of SPSS version 21. The results of the study (1) Solvency (DER) does not have a significant effect on financial performance (ROA); (2) Liquidity (CR) has a positive and significant effect on financial performance; and (3) Simultaneously, solvency and liquidity together have a significant effect on financial performance. The implications of this study provide input for companies to further optimize liquidity management, as well as being a consideration for investors in assessing the company's financial health. Suggestions for further research are to add other variables and expand the scope of the period and industrial sectors.

PERAN SERVANT LEADERSHIP KEPALA DESA DALAM MEMODERASI PENGARUH PERILAKU KEWIRAUSAHAAN DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA BUMDES DI KOTA PARIAMAN

2026-02-27T14:57:08+07:00

This study investigates the influence of entrepreneurial behavior and organizational commitment on the performance of Village-Owned Enterprises (BUMDes) in Pariaman City. Furthermore, it examines the moderating role of servant leadership in these relationships. The research employs Structural Equation Modeling (SEM) with SMARTPLS as the analytical tool. The sample comprises the entire population of 25 BUMDes, with three managers from each enterprise (chairperson, secretary, and treasurer) as respondents, yielding a total of 75 participants, in accordance with Mayor’s Regulation No. 30 of 2018. The findings reveal that entrepreneurial behavior, organizational commitment, and servant leadership each have a significant effect on BUMDes performance. Additionally, servant leadership moderates the relationship between entrepreneurial behavior and performance, as well as between organizational commitment and performance. The moderation analysis further indicates that servant leadership functions as a quasi-moderator. These results highlight the critical role of servant leadership in enhancing organizational outcomes within community-based enterprises

ANALISIS DAMPAK PROGRAM PUPUK BERSUBSIDI TERHADAP PRODUKSI DAN PENDAPATAN PADA KELOMPOK TANI DI DESA MENAMING

2026-03-11T08:27:58+07:00

The subsidized fertilizer program is a strategic government policy to increase agricultural productivity and farmer welfare through input cost efficiency. This study aims to analyze the impact of the subsidized fertilizer program on production levels and farmer incomes in farmer groups in Menaming Village. Respondents in this study were farmer groups (Gapoktan) comprising three groups: Jaya Makmur, Adil Makmur, and Jagoan Subur. The analytical method used was quantitative descriptive analysis, calculating total costs (Total Cost), total revenue (Total Revenue), net income, and farming efficiency using the R/C Ratio.
The results showed that the average land ownership of the respondent farmers was 1.56 hectares, with an average productivity of 3,200 kg per hectare. The subsidized fertilizer program had a significant impact on production by ensuring the availability of nutrients at affordable prices for farmers. From an economic perspective, the use of subsidized fertilizer successfully reduced production costs to Rp 6,826,250 per hectare, resulting in a net income of Rp 1,000,000 per hectare. 13,013,750 per hectare with a selling price of Rp6,200/kg of unhusked rice. The R/C ratio obtained was 2.9, indicating that farming in Menaming Village is very feasible and profitable. The conclusion of this study is that the subsidized fertilizer program significantly increased production volume and farmer income in Menaming Village, although its effectiveness still needs to be supported by timely distribution.