https://ejournal.kompetif.com/index.php/dayasaing/issue/feed Jurnal Daya Saing 2024-04-09T13:12:30+07:00 Idel Waldelmi idelwaldelmi@unilak.ac.id Open Journal Systems <p>Jurnal Daya Saing (Online ISSN:&nbsp;2541-4356 | Print ISSN : 2407-800X) published by Komunitas Manajemen Kompetitif.&nbsp;This journal published&nbsp;thrice in February, June and October. It contain the articles such as scientific papers (research and non-research), analytical studies, theoretical applications and reviews of management issues. The publication of this journal aims to increase the quantity and quality as well as its spread with the science of communication among the intellectuals, practitioners, students and observers of management problems.</p> https://ejournal.kompetif.com/index.php/dayasaing/article/view/1675 ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TOKO BATA MTC PANAM PEKANBARU 2024-04-09T06:38:23+07:00 Siti Nurlaili siti.nurlailii0039@student.unri.ac.id Endang Sutrisna endang.sutrisna@lecturer.unri.ac.id <p>Penelitian ini bertujuan untuk mengetahui pengaruh <em>brand image</em>, variasi produk dan harga terhadap loyalitas konsumen pada Toko Bata MTC Panam Pekanbaru. Metode yang digunakan dalam penelitian ini ialah statistik deskriptif dan kuantitatif dengan model penelitian <em>explanatory research</em>. Adapun sampel dalam penelitian ini berjumlah 98 responden yang ditentukan menggunakan <em>purposive sampling</em> dan menggunakan kuesioner sebagai instrumen pengumpulan data. Dari analisis data yang telah dilakukan diperoleh hasil bahwa <em>brand image</em> (X<sub>1</sub>) berpengaruh positif dan signifikan terhadap loyalitas konsumen (Y), variasi produk (X<sub>2</sub>) berpengaruh positif dan signifikan terhadap loyalitas konsumen (Y), harga (X<sub>3</sub>) berpengaruh positif dan signifikan terhadap loyalitas konsumen (Y), dan <em>brand image </em>(X<sub>1</sub>), variasi produk (X<sub>2</sub>) dan harga (X<sub>3</sub>) berpengaruh positif dan signifikan terhadap loyalitas konsumen (Y) pada Toko Bata MTC Panam Pekanbaru</p> <p><br> <strong>Keywords:</strong> <em>Brand Image</em>, Variasi Produk, Harga dan Loyalitas Konsumen</p> 2024-04-19T00:00:00+07:00 Copyright (c) 2024 Siti Nurlaili, Endang Sutrisna https://ejournal.kompetif.com/index.php/dayasaing/article/view/1671 PENGARUH STORE ATMOSPHERE, STORE LOCATION DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KONSUMEN PADA PADUSSY COFFEE PEKANBARU) 2024-04-03T00:08:48+07:00 Elsa Junita Rasidy elsa.junita3545@student.unri.ac.id Mashur Fadli mashur.fadli@lecturer.unri.ac.id Maha Martabar Mangatas Lumbanraja mahamartabar@lecturer.unri.ac.id <p>&nbsp;</p> <p>Persaingan dalam dunia industri F&amp;B pada saat ini mulai dirasakan dampakknya, dimana kompetisi untuk dapat menarik perhatian dari konsumen, tidak hanya berfokus pada kualitas teknis produk tetapi juga pada faktor-faktor penunjang seperti hadirnya lingkungan yang nyaman, dan mudah untuk dijangkau. Populasi dalam penelitian ini adalah seluruh konsumen Padussy Coffee Pekanbaru, dengan ukuran sampel sebesar 100 Orang dengan pendekatan Krjcee, yang sukarela menjawab pertanyaan yang diajukan melalui kuesioner penelitian. Data yang diperoleh kemudian dianalisis dengan pendekatan analisis linear berganda, dengan hasil yang menunjukkan bahwa ketiga variabel terkonfirmasi merupakan faktor yang memiliki dampak signifikan dan searah, sehingga keputusan pembelian akan dapat tercapai terutama melalui peningkatan kualitas kenyamanan berupa hadirnya suara yang tepat, adanya aksesibilitas transportasi umum yang lebih baik, serta tampilan produk yang lebih elegan bagi konsumennya.</p> <p>. .</p> <p><br> <strong>Keywords:</strong> Store Atmosphere, Store Location, Variation of Product, Café&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> 2024-04-09T00:00:00+07:00 Copyright (c) 2024 Elsa Junita Rasidy, Mashur Fadli, Maha Martabar Mangatas Lumbanraja https://ejournal.kompetif.com/index.php/dayasaing/article/view/1670 PENGARUH KUALITAS PRODUK DAN PELAKSANAAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SEPATU BATA MTC PANAM PEKANBARU 2024-04-09T13:12:30+07:00 Fanni Cindy Claudia Marpaung fanni.cindy4637@student.unri.ac.id Endang Sutrisna endang.sutrisna@lecturer.unri.ac.id Maha Martabar Mangatas Lumbanraja mahamartabar@lecturer.unri.ac.id <p>Temuan awal dari penelitian yang menunjukkan fenomena Sepatu BATA yang telah beroperasi hampir 100 Tahun dan telah menunjukkan kualitas produk yang tinggi, namun mengalami penurunan jumlah penjualan, sehingga penelitian ini bertujuan untuk dapat memetakan masalah dan saran kepada konsumen. Dengan jenis penelitian kuantitatif, yang disasar pada 98 orang sampel dari populasi 4.800 Konsumen terdaftar, yang menjawab secara sukarela atas instrumen penelitian. Hasil penelitian yang menunjukkan bahwa faktor kualitas produk dan promosi memainkan peran nyata dalam pengambilan keputusan, sehingga variasi produk yang beragam dan dapat menjawab kebutuhan dan keinginan pasar, serta harus dapat dikomunikasikan kepada pasar agar semakin dikenal pasar dan berpotensi untuk meningkatkan penjualan dan keuntungan di masa yang akan datang.</p> <p><br> <strong>Keywords:</strong> Kualitas Produk, Promosi, Keputusan Pembelian&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> 2024-04-22T00:00:00+07:00 Copyright (c) 2024 Fanni Cindy Claudia Marpaung, Endang Sutrisna, Maha Martabar Mangatas Lumbanraja https://ejournal.kompetif.com/index.php/dayasaing/article/view/1665 PENGARUH VARIASI MENU, CITA RASA DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GUBUK COFFEE PEKANBARU 2024-04-02T23:18:40+07:00 Dian Lusiana Dewi dian.lusiana0506@student.unri.ac.id Mashur Fadli mashur.fadli@lecturer.unri.ac.id Rahmat Junaidi rahmat.junaidi@lecturer.unri.ac.id <p>Penelitian ini bertujuan untuk mengetahui pengaruh variasi menu, cita rasa dan harga terhadap keputusan pembelian konsumen Gubuk Coffee Pekanbaru. Populasi dalam penelitian ini adalah seluruh konsumen Gubuk Coffee&nbsp; Pekanbaru.Untuk teknik pengumpulan data dengan melalui kuesioner dengan menggunakan metode <em>accidental sampling,</em>Metode analisis yang digunakan dalam penelitian ini adalah analisis linear berganda. Hasil penelitian ini adalah Variasi Menu dan Citra Rasa memberikan dampak perubahan yang selaras dan nyata dalam pengambilan keputusan pembelian Konsumen. Dengan demikian maka, disarankan baik kepada objek penelitian, maupun UMKM di Industri makanan untuk selalu memperhatikan kualitas rasa dan ragam jenis makanan/minuman yang ditawarkan.</p> 2024-04-09T00:00:00+07:00 Copyright (c) 2024 Dian Lusiana Dewi, Mashur Fadli, rahmat junaidi https://ejournal.kompetif.com/index.php/dayasaing/article/view/1652 PENGARUH DISIPLIN KERJA, TURNOVER INTENTION DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT.GIGA PUTRA PERKASA KABUN 2024-03-03T23:31:30+07:00 Wahyu Exaudi Gultom 190304210@student.umri.ac.id Rahayu Setianingsih rahayusetianingsih@umri.ac.id Intan Diane Binangkit intandianebinangkit@gmail.com <p>This research aims to examine the influence of work discipline, turnover intention and motivation on the work productivity of PT Giga Putra Perkasa Kabun employees. the research method is quantitative with primary data obtained from questionnaires. the sample for this research is 100 employees. the data analysis technique is multiple linear regression analysis. then the sample was tested using the SPSS version 25 program. based on the results of linear regression analysis with a significance level of 5%, the results of this study concluded: work discipline has a positive and significant effect on employee work productivity, <em>turnover </em><em>intention</em> has a negative and significant effect on employee work productivity and motivation has a positive and significant effect on productivity performance of PT Giga Putra Perkasa Kabun Employees.</p> <p><br> <strong>Keywords:</strong> Work Discipline, <em>turnover </em><em>intention</em>, Motivation and Work Productivity</p> 2024-05-16T00:00:00+07:00 Copyright (c) 2024 Wahyu Exaudi Gultom, Rahayu Setianingsih, Intan Diane Binangkit https://ejournal.kompetif.com/index.php/dayasaing/article/view/1647 IMPLEMENTASI PROGRAM BANTUAN BAGI PELAKU UMKM TAHUN 2022 PADA LEMBAGA AMIL ZAKAT SWADAYA UMMAH KOTA PEKANBARU 2024-02-27T09:34:36+07:00 Endah Wahyuningsih endahw@uniivrab.ac.id <p><em>Zakat is a source of funding that is very important for helping the needs of lower class people, both related to social and economic needs. Zakat is given to those who are entitled in the form of 8 asnaf as stated in the Qur'an. One of the roles of zakat is to reduce poverty and&nbsp; unemployment. Zakat funds cannot be used only for consumer needs but also increasing benefits in the form of assistance for small and micro businesses.It is hoped that the benefits will be able to increase the community's economic growth.This research aims to find out how to implement the assistance program for MSMEs in 2022 at the Amil Zakat Swadaya Ummah Institution in the city of Pekanbaru. For this, a zakat amil institution is needed, it can be coordinated to the collection and distribution of zakat funds. The research method used in this research is descriptive qualitative approach. The data collection techniques used by interview techniques and secondary data. The obstacles, implementation of zakat by helping to increase economic growth are caused by several factors, namely, knowledge about productive zakat is still minimum, understanding of muzakki is still limited to the consumptive use of zakat and the muzakki's trust is still low in Amil Zakat Institutions</em></p> 2024-02-27T00:00:00+07:00 Copyright (c) 2024 Endah Wahyuningsih https://ejournal.kompetif.com/index.php/dayasaing/article/view/1643 PENGARUH KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. INDOJAYA AGRINUSA KABUPATEN KAMPAR 2024-02-24T05:39:54+07:00 Nurhayati Nurhayati nurhayati@institutazzuhra.ac.id <p>This research is aimed at examining the effect of organizational commitment on employee job satisfaction at PT. Indojaya Agrinusa Kampar Regency organization on employee job satisfaction at PT. Indojaya Agrinusa, Kampar Regency. The sample obtained was 34 respondents in accordance with the research objectives. This research formulated a hypothesis for organizational analysis of employee job satisfaction at PT. Indojaya Agrinusa, Kampar Regency. To facilitate problem solving, this research was carried out using a simple linear regression analysis method with the help of SPSS Statistics version 25. Data was obtained from interviews and questionnaires using a simple linear regression formula with the formula: Y=a+Bx+e where Y= 18.647+ 0.893 X + e. The calculation results show that X represents the organizational commitment variable, giving a positive partial regression coefficient of 0.893 on the job satisfaction variable at PT. Indojaya Agrinusa, Kampar Regency. Measurements are carried out by calculating the coefficient of determination (R²) which is closer to 1, the more precise the linear line is. From the results of these calculations, an R² value of 30.4% of the employee job satisfaction variable in the production department at PT is obtained. Indojaya Agrinusa, Kampar Regency. determined by the independent variable, namely organizational commitment. Meanwhile, the remaining 69.6% is influenced by other variables.</p> 2024-02-24T00:00:00+07:00 Copyright (c) 2024 Nurhayati Nurhayati https://ejournal.kompetif.com/index.php/dayasaing/article/view/1642 ANALISIS PENGARUH PERTUMBUHAN PENJUALAN, PERPUTARAN MODAL KERJA DAN LEVERAGE TERHADAP PROFITABILITAS PADA PERUSAHAAN OTOMOTIF YANG TERDAFTAR PADA BURSA EFEK INDONESIA (BEI) TAHUN 2011 – 2016 2024-02-24T04:39:06+07:00 Syurti Primadayani syurtiprimadayani@institutazzuhra.ac.id <p><strong>Abstract</strong>: <em>This research aimed to find out the effect of the sales growth, working capital turnover and leverage to profitability at automotive company listed on the Indonesia stock exchange (idx). Method of analysis is used was a multiple linear analysis. Research results are obtained, sales growth and working capital turnover partially do not has significant effect to profitability, while the leverage affect significantly to profitability. Hypothesis test simultaneously do not affect significantly to profitability. </em></p> <p><em>Finally the author suggested to companies who are investing, so that before making an investment, investors should pay attention to the debt owned by the company. It was proved that leverage gives significant influence towards profitability, so that companies that have a good profitability, it also has good leverage, and the company deserves to be used as a place to invest. </em></p> 2024-02-24T00:00:00+07:00 Copyright (c) 2024 Syurti Primadayani https://ejournal.kompetif.com/index.php/dayasaing/article/view/1641 RAGAM PRODUK KULINER DI WISATA PANTAI PURUS: KAJIAN ANALISIS KUALITAS 2024-02-25T00:54:16+07:00 Rima Maharani Pratitasari rima73024@gmail.com Lise Asnur lise.asnur@fpp.unp.ac.id <p>Penelitian ini dimaksudkan untuk mengeksplorasi beragam produk kuliner yang ditawarkan di destinasi wisata Pantai Purus, Kota Padang dengan melakukan analisis mendalam terkait kualitas produk dan preferensi konsumen. Metode penelitian mencakup survei konsumen, wawancara dengan pelaku usaha kuliner lokal, dan observasi langsung terhadap produk kuliner yang tersedia. Temuan ini didukung oleh banyaknya penyedia kuliner yang menawarkan hidangan khas, seperti <em>langkitang</em>, <em>pensi</em>, <em>karupuak kuah</em>, <em>soto ceker</em>, <em>pisang kapik</em>, <em>bakso bakar</em>, dan minuman seperti es kelapa muda dengan variasi yang beragam, yang disajikan kepada wisatawan. Analisis kualitas produk mencakup aspek-aspek seperti bahan baku, proses pengolahan, presentasi, dan cita rasa. Penelitian ini diharapkan dapat memberikan wawasan berharga bagi pelaku usaha kuliner, pemerintah setempat, dan pihak terkait guna meningkatkan kualitas produk kuliner serta mendukung pengembangan pariwisata di Pantai Purus. Selain itu, penelitian ini dapat menjadi acuan untuk strategi pemasaran yang lebih efektif dan peningkatan berkelanjutan dalam pelayanan kuliner di destinasi wisata pantai tersebut.</p> <p>&nbsp;</p> <p><strong>Kata kunci:</strong> <em>Produk kuliner, Destinasi Wisata, Analisis Kualitas, Strategi Pemasaran.</em></p> 2024-02-25T00:00:00+07:00 Copyright (c) 2024 Rima Maharani Pratitasari, Lise Asnur https://ejournal.kompetif.com/index.php/dayasaing/article/view/1635 DESKRIPSI PRODUK PATISERI DAN ROTI DI TOKO IVARRA PATISSERIE & SUNG COFFEE PADANG 2024-02-27T10:10:47+07:00 Muhammad Hasnul Mahdy muhammadhasnul.mahdy@gmail.com Lise Asnur lise.asnur@fpp.unp.ac.id <p>This research was motivated by bakery products and bakery products and this type of research was quantitative and descriptive using survey methods. The research was conducted at Ivarra Patisserie and Sung Cafe in Padang. The sample number was 94 people using purposive sampling techniques. Likert scale questionnaires were used to collect data. Descriptive statistical analysis and classification of interval class scores using the SPSS program version 25.00 were used as technical analyses.<br>The overall result was 85.16 in the good category. brownies proved the results of 28.58 with the category quite good, Eclair by showing results of 24.32 with the category quite good, pizza showed results of 30.78 with the category quite good It can be concluded that the patisserie and bread products at the Ivarra patisserie &amp; Sung Coffee Padang store are quite good and able to provide satisfaction to every consumer who comes.</p> 2024-02-27T00:00:00+07:00 Copyright (c) 2024 Muhammad Hasnul Mahdy, Lise Asnur https://ejournal.kompetif.com/index.php/dayasaing/article/view/1631 KUALITAS RASA KOPI ARABIKA PASAMAN DENGAN MENGGUNAKAN METODE VIETNAM DRIP 2024-02-24T07:06:47+07:00 Yulzan Hendrik yulzanhendrik@gmail.com Lise Asnur lise.asnur@fpp.unp.ac.id <p><strong>ABSTRACT</strong></p> <p><strong>Yulzan Hendrik, 2024. </strong>"Taste quality of Arabika coffee using the vietnam drip method".</p> <p>Final project. D4 Hospitality Management Study Program, Department of Tourism. Faculty of Tourism and Hospitality and Padang State University</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>This research purposes is to analyze the quality of the aroma and taste of Arabica coffee using the Vietnam Drip method in terms of Fruty, Nutty, Herby, Flowery, body, acidity, sweetness and bitterness. As well as knowing the quality of the taste of coffee using the Vietnam drip method, as well as providing information to the public and baristas about the quality of the taste of coffee using the Vietnam drip method. And what is the quality of Pasaman Arabica coffee using the Vietnamese drip method.</p> <p>This research type is an experiment by making comparisons. The comparison was carried out with 2 comparison aspects and 2 research subjects per comparison aspect, namely grind size and the ratio between coffee and water. This research was conducted at the tourism department's barista laboratory on 28 December 2023-10 January 2024. The panelists in this research consisted of 3 expert baristas.</p> <p>Based on the experimental results and after being tested in the organoleptic test, it was stated that the results of the organoleptic test after describing the taste and quality of Pasaman Arabica coffee using the Vietnam drip method in terms of light Fruty, strong Nutty, light Herby, light Flowery, medium body, medium acidity, moderate sweetness and strong bitterness.</p> <p><strong>Keywords: Quality, Taste, Vietnam drip.</strong></p> <p><strong>ABSTRAK</strong></p> <p><strong>Yulzan Hendrik, 2024 “</strong>Kualitas cita rasa kopi Arabika dengan Metode Vietnam Drip”</p> <p>Tugas Akhir. Program Studi D4 Manajemen Perhotelan, Departemen</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Pariwisata. Fakultas Pariwisata dan Perhotelan dan Universitas Negeri &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Padang.</p> <p>&nbsp;</p> <p>Penelitian ini bertujuan untuk menganalisa bagaimana kualitas Aroma dan rasa kopi Arabika dengan menggunakan metode Vietnam Drip dari segi <em>Fruty, Nutty, Herby, Flowery, body, acility, sweetness </em>dan<em> bitter. </em>Serta mengetahui kualitas Cita rasa pada kopi dengan menggunakan metode Vietnam drip, serta memberikan informasi kepada masyrakat dan kalangan barista bagaimana kualitas Cita rasa kopi dengan menggunakan metode Vietnam drip. Dan bagaimana kualitas kopi arabika pasaman dengan menggunakan metode Vietnam drip.</p> <p>Jenis penelitian ini adalah eksperimen dengan melakukan perbandingan. Perbandingan dilakukan dengan 2 aspek perbandingan dan 2 subjek penelitian per aspek perbandingan yaitu <em>grind size</em> dan rasio antara kopi dan air. Penelitian ini dilakukan di labor barista departemen pariwisata pada 28 desember 2023-10 januari 2024. Panelis dalam&nbsp;&nbsp; penelitian ini terdiri dari 3&nbsp; orang barista ahli .</p> <p>Berdasarkan hasil eksperimen dan setelah diujikan ke uji organoleptik menyatakan bahwa Hasil uji organoleptik setelah mendeskripsikan dan kualitas cita rasa kopi arabika pasaman dengan menggunakan metode Vietnam drip dari segi <em>Fruty</em> yang ringan<em>, Nutty </em>yang kuat<em>, Herby </em>yang ringan<em>, Flowery </em>yang ringan<em>, body </em>yang sedang,<em> acility </em>yang sedang<em>, sweetness </em>yang sedang dan <em>bitter </em>yang kuat<em>.</em></p> <p><strong>Kata</strong><strong>&nbsp;&nbsp; </strong><strong>Kunci:</strong><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong><strong>Kualitas, Cita rasa, Vietnam drip.</strong></p> 2024-02-24T00:00:00+07:00 Copyright (c) 2024 Yulzan Hendrik, Lise Asnur https://ejournal.kompetif.com/index.php/dayasaing/article/view/1628 MENELAAH POTENSI RISIKO FINANSIAL DI KALANGAN EKSPORTIR KOPI SUMATERA UTARA 2024-03-03T22:57:30+07:00 Dita Deviana Fadhilah icunmeon@gmail.com Sriwardany Sriwardany sriwardany@umnaw.ac.id Rainal Sunny rainalsunny08@gmail.com <p><em>Data and information about coffee in Indonesia show optimism for the growth of coffee agribusiness. Sumatra Utara is one of the regions that plays a role in its growth. Coffee exporters in Sumatra Utara are the spearhead of Sumatra Utara’s coffee commodities and its surroundings in penetrating the international market. However, in practice, exporters also face financial risks. This study is intended to examine the financial risks of coffee export activities in Sumatra Utara. By processing the data and information that we obtained using the calculation of the Risk Score Value and Risk Priority Number, we present the priority financial risks in this paper. We found that of the </em><em>30</em><em> coffee exporters who were our respondents, the transaction system they used to export coffee was non-Letter of Credit. They are also aware of how different the risks and costs of the system are compared to Letter of Credit. Through the processing of primary data collected in the field, we obtain seven financial risks in coffee export activities in North Sumatra. The three priority risks with the highest Risk Priority Number are the risk of broken promises, the risk of a fall in the value of the dollar and changes in importing country regulations. However, among the seven risks, only broken promises have the highest scores in the Risk Score Value and Risk Priority Number calculations. We also describe efforts that can be made in managing these risks.</em></p> 2024-04-19T00:00:00+07:00 Copyright (c) 2024 Dita Deviana Fadhilah, Sriwardany Sriwardany, Rainal Sunny https://ejournal.kompetif.com/index.php/dayasaing/article/view/1610 PENGARUH KOMITE AUDIT, UKURAN PERUSAHAAN, INTENSITAS MODAL, LEVERAGE, DAN PROFITABILITAS TERHADAP PENGHINDARAN PAJAK PADA PERUSAHAAN FOOD AND BEVERAGE YANG TERDAFTAR di BURSA EFEK INDONESIA PERIODE 2016-2022 2024-03-02T10:29:05+07:00 Muhammad Adrian muhammadadrian@gmail.com Nia Anggraini niaanggraini@gmail.com Sarah Amelia sarahamelia@gmail.com Erfa Okta Lussianda erfaoktalussianda@gmail.com <p>This research aims to examine the impact of several factors on tax avoidance, namely audit committee, company size, capital intensity, leverage, and profitability. This research is quantitative research that uses secondary data and documentary methods. The sample was selected using a purposive sampling technique, by taking 9 food and beverage subsector companies listed on the Indonesia Stock Exchange (BEI) during the 2016-2020 period. Data analysis used multiple linear regression using SPSS version 20. The results showed that company size had a negative influence on tax avoidance, while other factors did not have a significant influence. The limitation of this research is the limited sample size, but this research has the novelty of including 2020 as the observation period.</p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords </em></strong><em>: audit committee, company size, capital intensity, leverage, profitability, tax avoidance.</em></p> 2024-03-02T00:00:00+07:00 Copyright (c) 2024 Muhammad Adrian, Nia Anggraini, Sarah Amelia, Erfa Okta Lussianda https://ejournal.kompetif.com/index.php/dayasaing/article/view/1602 PENGARUH KUALITAS PRODUK, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN 2023-12-31T18:54:45+07:00 Putri Rohana putrirohana@gmail.com Arizal. N arizal@unilak.ac.id Afvan Aquino afvanaquino@unilak.ac.id <p>Riset ini berrtujuan unttuk melihat dampak&nbsp; harrga serta prodduk kepada kepuaasan pelannggan di PT Sumber Alfaria Trijaya Cabang Pramuka (1PKAM)- Pekanbaru. Sampell pada riset ini ialah pelannggan alfamart cabang pramuka yang ada&nbsp; bernilai 52 pelannggan, teknnik yang dipakai ialah denngan mettode teknnik&nbsp; <em>Accidental&nbsp; sampling</em>. Analissis data yang dipakai dallam riset ini analissa deskkriktif&nbsp; kuanttitatif. Metoode anallisa yang dipakai ialah perrsamaan regrresi liinier berrganda. Hasil riset memperlihatkan kalau harrga serta prodduk dampak posittif serta signiffikan, serta hal inii terliihat dari koeffisien determiinasi (R<sup>2</sup>) senilai 0.866 memperlihatkan kalau 72,7% kepuasaan pelannggan di PT Sumber Alfaria Trijaya Cabang Pramuka (1PKAM)-Pekanbaru dapat dijellaskan atau disebabkkan oleh harrga serta prodduk. Denggan kata lain harrga dan prodduk memberrikan penggaruh senilai 72,7% terrhadap kineerja karryawan. Selebihnya ialah 27,3% merupakkan dampak fakttor-faktor lain diiluar harrga serta prodduk.</p> 2023-12-31T00:00:00+07:00 Copyright (c) 2023 Putri Rohana, Arizal. N, Afvan Aquino https://ejournal.kompetif.com/index.php/dayasaing/article/view/1577 PENGARUH DEBT TO EQUITY RASIO DAN LOAN TO DEPOSIT RASIO TERHADAP RETURN PADA PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA 2023-12-15T23:02:26+07:00 Marlinda Saputri marlindasaputri@ymail.com Dewi Sartika dewisartika@gmail.com <p>The aim of this research is to determine the influence of the debt to equity ratio and loan to deposit ratio on returns or what is often also called the stock rate of return. The research population used in this research is banking companies listed on the Indonesia Stock Exchange (BEI). The sample used used a purposive sampling method with the criteria of a banking company that published complete financial reports during the research period, and had a positive equity share. The data used is secondary data obtained from financial reports and obtained from the Indonesian Capital Market of Directory.</p> <p>The statistical test carried out was a normality test with the results of all data having normal distribution, heteroscedasticity and multicollinearity. Hypothesis testing is carried out using quantitative analysis methods through multiple regression models and t-statistical tests. Based on the results of data processing, it can be seen that the Debt to Equity Ratio (DER) and Loan to Deposit Ratio (LDR) do not have a significant effect on stock returns</p> 2023-12-15T00:00:00+07:00 Copyright (c) 2023 Marlinda Saputri, Dewi Sartika https://ejournal.kompetif.com/index.php/dayasaing/article/view/1572 KEPUASAN KONSUMEN TERHADAP KUALITAS KULINER LOKAL MIE SAGU PADA UMKM DI KOTA PEKANBARU 2023-12-12T07:03:52+07:00 Wahyu Hamidi wahyu.hamidi@lecturer.unri.ac.id Septina Elida septinaelida@gmail.com Sisca Vaulina siscavaulina@gmail.com Khairizal Khairizal khairizal@gmail.com <p>Sago noodles are a local culinary dish made from sago. The presence of sago noodles will enrich the culinary treasures of Riau. This research aims to analyze consumer satisfaction with the culinary quality of sago noodles in Pekanbaru City. The sampling technique used nonprobability sampling followed by a judgment sampling method for 100 consumers who were purchasing sago noodles as respondents. Data were analyzed using descriptive analysis methods, Important Performance Analysis (IPA), and Customer Statistics Index (CSI). The results of the Important Performance Analysis (IPA) research show that there are still several things that do not meet consumer expectations. The attributes that are the main priority in improving performance and to be improved are the sago noodle topping and serving speed. Several attributes are in a position to be maintained, namely taste, uniqueness, completeness of sago noodles, guarantee, maturity, product variety, appearance, price, and portion. Based on the calculation of the consumer satisfaction index (CSI) value for local sago noodle culinary, it is 62.46%, in the range of 0.50-0.66, meaning that consumers are quite satisfied with the level of attribute performance in local sago noodle culinary.</p> 2023-12-12T00:00:00+07:00 Copyright (c) 2023 Wahyu Hamidi, Septina Elida, Sisca Vaulina https://ejournal.kompetif.com/index.php/dayasaing/article/view/1557 PENGARUH KOMPETENSI, LINGKUNGAN KERJA TERHADAP MOTIVASI DAN KINERJA KARYAWAN PADA PT. SUMATERA SYLVA LESTARI ESTATE PASIR PENGARAIAN 2024-03-02T14:44:45+07:00 Kurnia Fatma kurniafatma18@gmail.com Machasin Machasin machasin@gmail.com Deny Setiawan denysetiawan@gmail.com <p>This research was conducted at PT. Sumatra Sylva Lestari Estate Pasir Pengaraian, with research time in 2022. The aim of this research is to determine the influence of competency and work environment on employee motivation and performance at PT. Sumatra Sylva Lestari Estate Pasir Pengaraian. To achieve this goal, research was conducted using a sample of 99 respondents who were employees of PT. Sumatra Sylva Lestari Estate Pasir Pengaraian.</p> <p>The data collection technique in this research is through a questionnaire. The data analysis method uses multiple linear regression using a Likert scale and data testing is carried out using SPSS Version 22 software. The results of this research show that the Competency variable influences employee work motivation, the work environment variable influences work motivation, the Competency variable influences employee performance, The work environment variable influences employee performance, and the motivation variable influences employee performance. contribution of the influence of competence (X1) and work environment (X2) on work motivation (Y1) at PT. Sumatra Sylva Lestari Estate Pasir Pengaraian was 19.8% and contributed to the influence of competence (X1), work environment (X2) and work motivation (Y1) on employee performance (Y2) at PT. Sumatra Sylva Lestari Estate Pasir Pengaraian by 33%.</p> 2024-03-02T00:00:00+07:00 Copyright (c) 2024 Kurnia Fatma, Machasin Machasin, Deny Setiawan https://ejournal.kompetif.com/index.php/dayasaing/article/view/1534 PEMETAAN POTENSI SUMBERDAYA LAHAN GAMBUT DI DESA SUMBER JAYA KECAMATAN SIAK KECIL KABUPATEN BENGKALIS 2023-11-27T23:06:46+07:00 Taryono Taryono taryono@lecturer.unri.ac.id Lapeti Sari lapetisari@lecturer.unri.ac.id Ritayani Iyan ritayaniiyan@gmail.com <p>Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis potensi sumberdaya lahan gambut secara spasial di Desa Sumber Jaya, Riau Pesisir. Masyarakat pedesaan di wilayah ini menghadapi tantangan dalam meningkatkan kualitas hidup mereka dengan sumberdaya lahan gambut yang memiliki produktivitas marginal. Pengelolaan lahan gambut yang berkelanjutan menjadi penting, terutama dalam menghadapi dampak pembukaan lahan untuk pertanian yang telah menyebabkan kebakaran hutan dan lahan. Data citra dianalisis secara spasial dengan software Arcgis digunakan untuk menganalisis penggunaan lahan gambut. Hasil penelitian ini mengungkapkan potensi sumberdaya lahan gambut di Desa Sumber Jaya seluas 2.248 hektare terlah dikembangkan untuk berbagai jenis komoditas seperti lahan perkebunan kelapa sawit seluas 1.365 hektare, semak belukar seluas 619 hektare, hutan tanaman industry seluas 196 hektare, dan area pemukiman seluas 68 hektare. Temuan ini menunjukkan bahwa lahan gambut di Desa Sumber Jaya yang pada awalnya untuk pengembangan daerah transmigrasi berbasis tanaman pangan, saat ini telah berubah dengan komoditas dominan yang berkembang adalah perkebunan kelapa sawit. Kesadaran masyarakat terhadap pentingnya konservasi lahan gambut secara berkelanjutan menjadi kunci dalam menjaga fungsi ekologi dan ekonomi bagi masyarakat setempat</p> 2023-11-19T00:00:00+07:00 Copyright (c) 2023 Taryono Taryono, Lapeti Sari, Ritayani Iyan https://ejournal.kompetif.com/index.php/dayasaing/article/view/1530 ANALISIS PENGARUH INTEGRITY LEADERSHIP DAN PENGEMBANGAN KARIR TERHADAP MOTIVASI INTRINSIK DAN KINERJA KARYAWAN PADA PT. ASURANSI JASA INDONESIA CABANG RIAU 2023-12-12T23:36:05+07:00 Fajar Prihasianto faharprihasinato@gmail.com Susi Hendriani susihendriani@gmail.com Raden Lestari Garnasih radenlestari@gmail.com <p><strong></strong></p> <p><strong><em>ABSTRACT</em></strong><em>. Fajar Prihasianto, NIM 2010241802. Analysis of the Effect of Integrity Leadership and Career Development on Intrinsic Motivation and Employee Performance at PT. Asuransi Jasa Indonesia, Riau Branch. Under the guidance of Susi Hendriani and Raden Lestari Garnasih.</em></p> <p><em>This study aims to determine the effect of Integrity Leadership and Career Development on Intrinsic Motivation and Employee Performance at PT. Asuransi Jasa Indonesia, Riau Branch. This study uses primary data, namely data obtained from the results of questionnaires to employees of PT. Asuransi Jasa Indonesia, Riau Branch. Secondary data from the company such as the general description of the company and the number of employees. The sample in this study amounted to 117 people. The sampling technique is a census or saturated sample. The analytical method used is Path Analysis with the help of the SPSS program.</em></p> <p><em>The results showed that 1) integrity leadership has a positive and significant effect on intrinsic motivation, 2) career development has a positive and significant effect on intrinsic motivation, 3) integrity leadership has a positive and significant effect on performance, 4) career development has a positive and significant effect on performance, 5) intrinsic motivation has a positive and significant effect on performance, 6) integrity leadership influences performance through motivation, and 7) career development influences performance through motivation.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; :&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Performance, Intrinsic Motivation, Leadership Integrity and Career Development</em></strong></p> 2023-12-12T00:00:00+07:00 Copyright (c) 2023 Fajar Prihasianto, Susi Hendriani, Raden Lestari Garnasih https://ejournal.kompetif.com/index.php/dayasaing/article/view/1521 PENGARUH KUALITAS PRODUK, HARGA DAN DESAIN TERHADAP KEPUASAN PELANGGAN DIMEDIASI KEPUTUSAN PEMBELIAN PADA UD PINTU REZEKI PERABOT PASIR PENGARAIAN 2023-12-13T00:05:01+07:00 Hikmi Al Fajri Hikmialfajri@gmail.com Samsir Samsir samsir@gmail.com Raden Lestari Ganarsih radenlestari@gmail.com <p>Di saat persaingan semakin kuat, produsen berusaha memenuhi kebutuhan dan keinginan konsumen dengan menawarkan berbagai variasi produknya, dampaknya konsumen memiliki berbagai pilihan, kekuatan tawar menawar konsumen semakin besar, yang mendorong setiap perusahaan harus menempatkan orientasinya pada kepuasan konsumen sebagai tujuan utamanya. Seiring dengan persaingan di industri perabotan dalam menarik konsumen untuk membeli furniture tentu saja mengharuskan setiap perusahaan untuk memiliki strategi yang tepat, agar dapat meningkatkan penjualan dan juga meningkatkan daya saing. 212 responden. Pengambilan sampling menggunakan <em>purposive </em>sampling. Variabel yang digunakan adalah Kualitas Produk, Harga, desain, keputusan pembelian dan kepuasan konsumen. Penelitian ini menggunakan metode kuantitatif dan data dianalisis dengan menggunakan analisis <em>Structural Equation Modelling</em>. Hasil penelitian menunjukkan bahwa Kualitas produk, harga, dan desain berperan penting dalam keputusan pembelian konsumen. Kualitas yang baik meningkatkan keputusan pembelian, harga yang sesuai mendukung kepuasan, dan desain yang menarik juga berkontribusi pada keputusan positif. Selain itu, kualitas produk dan harga juga memengaruhi langsung kepuasan konsumen, sementara keputusan pembelian yang tepat dapat meningkatkan kepuasan keseluruhan konsumen. Semua faktor ini saling terhubung dan berdampak pada pengalaman konsumen</p> 2023-12-13T00:00:00+07:00 Copyright (c) 2023 Hikmi Al Fajri, Samsir Samsir, Raden Lestari Ganarsih