Jurnal Daya Saing

PENGARUH CELEBRITY ENDORSER, ELECTRONIC WORD OF MOUTH DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI LAZADA

Rusliana Hutapea — 2023-11-29

This study aims to determine: (1) the influence of celebrity endorsers on purchasing decisions of ms.glow on lazada, (2) the effect of electronic word of mouth on purchasing decisions of ms.glow on lazada, (3) the influence of social media on purchasing decisions of ms.glow on lazada, and the influence of celebrity endorsers, electronic word of mouth, and social media on purchasing decisions for ms glow at Lazada. This study used a descriptive method by collecting primary data by distributing questionnaires to a sample of 100 respondents who were at least 17 years old. The results obtained from this study are (1) there is a significant influence of celebrity endorser, on the purchasing decision of ms. word of mouth, the purchase decision for ms glow on lazada is said to have a sig value of 0.006 <0.05 and a t-count value of 2.814 > 1.98498, (3) there is a significant influence on social media, there is a purchase decision for ms.glow on lazada it is said that the sig value is 0.048 < 0.05 and t value 2.003 > 1.98498, (4) there is a significant influence of celebrity endorsers, electronic word of mouth, and social media on purchasing decisions ms. glow in Lazada said a sig value of 0.000 <0.05 withf count of 16.637 > 2.70

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS DI MEDIASI OLEH KEPUASAN PELANGGAN PADA JASA TRANSPORTASI PT. FAJAR RIAU WISATA DUMAI-PEKANBARU

Habibah Tun Nisyah — 2023-11-27

This study aims to see and determine the direct and indirect effects of price and service quality on loyalty mediated by customer satisfaction. The population in this study are customers (passengers) of PT. Fajar Riau Tourism, totaling 19,876 by using a questionnaire. This research is a quantitative research with a descriptive design. The method used in this study aims to see the relationship between variables by using probability sampling which gives equal opportunities for each element of the population to be selected as members of the sample. With the criteria for passengers who are over 17 years old and have used transportation services more than once. Determination of the sample in this study using the tables of Isaac and Michael from certain populations with a level of 10%. Price has a significant positive effect on customer satisfaction and customer loyalty. Service quality has a significant positive effect on customer satisfaction and customer loyalty. Customer satisfaction has a significant positive effect on loyalty. Customer satisfaction is able to mediate the effect of price on loyalty. Customer satisfaction is able to mediate the effect of service quality on loyalty.

Keywords: Price, Service Quality, Customer Satisfaction and Loyalty

PENILAIAN KESEHATAN BANK DENGAN METODE RISK BASED BANK RATING PT. BANK KB BUKOPIN TBK

Rita Wiyati — 2023-11-27

Penilaian kesehatan bank PT Bank KB Bukopin Tbk pada tahun 2018 – 2022 ditunjukkan oleh nilai dari aspek Risk Profile (Pengelolaan kredit dan penyaluran dana pihak ketiga) dalam kategori sehat. Penilaian aspek Good Corporate Governance atau tata kelola Perusahaan selama tahun 2018-2022 dalam penilaian peringkat 2 yaitu sehat. Penilaian aspek Earning (kemampuan bank dalam menghasilkan keuntungan selama tahun 2018 -2019 kurang sehat dikarenakan pengelolaan asset dan laba yang dihasilkan sebelum pajak kurang dari 1% dan dalam kategori kurang sehat, sedangkan untuk tahun 2020 -2022 dalam kategori tidak sehat dikarenakan selama 3 tahun tersebut yang dihasilkan bukan keuntungan justru Bank PT. KB Bukopin Tbk selama tiga tahun tersebut mengalami kerugian.Penilaian aspek permodalan (Capital) selama tahun 2018-2022 dalam kategori sangat sehat karena nilai CAR (modal minimum yang dapat melindungi kebutuhan pihak ketiga) nilainya diatas 10%.

Kata Kunci: Risk Profile, Earning, Capital

ABSTRACT

Assesment of Bank Health using the Risk Based Bank Rating Method

PT. Bank KB Bukopin Tbk

Rita Wiyati¹, Afred Suci², Reni Farwitawati³

Staff¹²³ of Lecturers at the Faculty of Economics, Lancang Kuning University

Jl. Yos Sudarso Km 08 Rumbai Telp (0761) 52581 Fax (0761) 52581

Assessment of the health of the bank PT Bank KB Bukopin Tbk in 2018-2022 is shown by the value from the Risk Profile aspect (credit management and distribution of third party funds) in the healthy category. Assessment of aspects of Good Corporate Governance or corporate Governance during 2018-2022 in rating 2, namely healthy. Assessment of the Earning aspect (bank’s ability to generate profits during 2018-2022 is not healthy due to asset management and profit generated before tax is less than 1% and in the unhealthy category, while for 2020-2022 it is in the unhealthy category because during these 3 years what was generated was not profit, instead the Bank PT Bank KB Bukopin Tbk for three years experienced losses. The assessment of the capital aspect (Capital) during 2018-2022 was in the very healthy category because the CAR value (minimum capital that can protect the needs of third parties) is above 10%

Keywords: Risk Profile, Earning, Capital

PRODUKTIVITAS KERJA PEGAWAI DINILAI DARI PERSPEKTIF KETERAMPILAN KERJA, PENGALAMAN KERJA, SIKAP KERJA, DAN PRESTASI KERJA DI LEMBAGA PERKREDITAN DESA (LPD) SE-KEC. BULELENG

Kadek Buda Mariani — 2023-11-27

Productivity in the world of work is very important, because with work
productivity it is expected that work will be carried out effectively and efficiently. This study
aims to determine the work productivity of employees assessed from the perspective of skills,
experience, attitudes and work performance at the Village Credit Institution (LPD) Se.
district. Buleleng. The population in this study was 100 employees and used a saturated
sample technique so that the number of samples was 100 employees. Based on the results of
the study, the results obtained that work skills had a positive and significant effect on work
performance of 0.306. Work Skills have a significant and positive effect on work productivity
of 0.259. Work experience has a positive and significant effect on work performance of 0.485.
Work Experience has a positive and significant effect on Work Productivity of 0.267. Work
Attitude has a positive and significant effect on work performance of 0.172. Work Attitude
has a negative effect on Work Productivity of -0.184 so it is rejected. Work Performance is
significant and has a positive effect on Work Productivity of 0.52

PENGGUNAKAN FINTECH PADA MAHASISWA DI LEVEL PERGURUAN TINGGI: MENGUNGKAP PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI

Muhammad Iqbal Baihaqi — 2023-11-21

Abstract: This study aims to determine the effect of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay in university students in Bandung City. This study used Quantitative research methods with descriptive and verifiative analysis. The results of this study state that there is an influence of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay. There is an influence of Product Quality on buying interest in using Gopay. There is an influence of Service Quality on purchase interest in using Gopay. Meanwhile, the Promotion does not affect buying interest in using Gopay

EVALUASI KINERJA PEMERINTAHAN KAMPUNG OLEH INSPEKTORAT KABUPATEN SIAK

Surya Dailiati — 2023-11-20

The purpose of this study was to describe and analyze the implementation of the role of the Siak District Inspectorate in evaluating village/village government performance and its obstacles. The research was conducted at the Siak District Inspectorate Office. The informants in this study were the State Civil Apparatuses of the Siak Regency Inspectorate Office. Data collection techniques were carried out by observation, interviews and documentation. The data that has been collected is then analyzed descriptively qualitatively. The results showed that the evaluation of the performance of the village/village administration in Siak Regency had gone well as planned by the Siak District Inspectorate. Obstacles in evaluating the performance of village/village government in Siak Regency are: the use of performance applications that have not been carried out independently by the village/village government and the leveling of development has not been in all villages/villages in terms of village facilities and infrastructure.

Keywords: Evaluation, Performance, Governance, Village, Siak

DIRECT MARKETING DAN PRICE PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MITSUBISHI L 300 PADA PT. SUKA FAJAR LTD CABANG BANGKINANG KOTA

Librina Tria Putri — 2023-11-19

Penelitian ini dilaksanakan di PT. Suka Fajar Ltd Cabang Bangkinang Kota. Tujuan penelitian untuk mengetahui pengaruh baik secara parsial maupun simultan dari variable Direct Marketing dan Price terhadap keputusan pembelian. Data yang digunakan dalam penelitian ini merupakan data primer dan data sekunder, yang diperoleh dengan metode kuesioner, observasi, wawancara dan dokumentasi. Sampel yang digunakan untuk menguji hipotesis sebanyak 96 pelanggan, pengambilan sampel dilakukan dengan metode accidental sampling. Alat analisa data digunakan model regresi linear berganda, sedangkan pengujian hipotesis dilakukan dengan uji F dan uji t pada alpha lima persen. Berdasarkan hasil penelitian disimpulkan bahwa variabel Direct Marketing dan Price berpengaruh signifikan secara simultan dan parsial terhadap keputusan pembelian. Koefisien korelasi (R) diperoleh sebesar 0, 826, artinya terdapat hubungan erat antara variabel Direct Marketing dan Price dengan keputusan pembelian. Selanjutnya kontribusi variabel Direct Marketing dan Price terhadap keputusan pembelian sebesar 67,5%, sedangkan sisanya sebesar 32,5 % dipengaruhi oleh faktor lain diluar model.

Kata Kunci: Direct Marketing, Price Dan Keputusan Pembelian

PENGARUH HYGIENE MAKANAN TERHADAP KUALITAS MAKANAN BREAKFAST PADA RESTORAN THE AXANA HOTEL PADANG

Denisa Fitri — 2023-11-19

The purpose of this study was to analyze the effect of food hygiene on food quality at The Axana Hotel Padang. This type of quantitative research with a causal relationship approach. The sampling method is non-probability sampling using saturated sampling. The research instrument is a questionnaire equipped with Likert scale. From the results of the study it was concluded that food hygiene (X) showed a percentage of 41% in the range ≥ 69 - < 70 included in the good category. food quality (Y) shows a percentage of 53% in the range ≥ 40 - < 41 included in the good category. Simple linear regression test with the T test on the food hygiene variable affects the food quality variable at The Axana Hotel Padang. The F test value of the food hygiene variable (X) has a significant effect on the quality of food at The Axana Hotel Padang. Adjustment value. R square of 0.284 means that the food hygiene variable has an effect of 28.4% on the quality of food at The Axana Hotel Padang and 71.6% is influenced by other variables.

Keywords: food hygiene, food quality, The Axana Hotel Padang

PENGARUH VARIASI MENU DAN DIGITAL MARKETING TEHADAP MINAT BELI KONSUMEN PADA KARSA KAFE PADANG

Helga Melosa Fauzana — 2023-11-19

The purpose of this study is to describe and analyze menu variations, digital marketing and the influence of menu variations and digital marketing on the buying interest of Karsa Café Padang consumers. This type of research is quantitative with causal association methods. The population of this panel consists of consumers who enjoy various Karsa Café Padang menus with a sample of 100 people. Data was collected by distributing questionnaires with a Likert scale in the form of checklists. Test the device using validity and reliability tests. Data is processed with Microsoft Excel and SPSS version 26.00. Based on the results of this survey, the average respondent score for the menu variable was 0.67 with the category very good, the digital marketing variable 88.25 good, and the consumer buying interest variable 89.50 good. Menu variations have no significant effect on the dependent variable, namely Consumer Buying Interest. Digital marketing has a significant effect on the dependent variable, namely consumer buying interest.

Keywords: influence, menu variation, digital marketing

PENGARUH KEMASAN TERHADAP MINAT BELI BATIAH BAGI WISATAWAN KOTA PAYAKUMBUH

Wahyudi Wahyudi — 2023-11-19

This problem is motivated by a lack of interest in buying batik for tourists. The research purpose was to reveal the packaging effect on the intention to buy batiah for tourists from Payakumbuh City. This research type uses method of quantitative, the research population is 1,165 tourists visiting Sanjai Erina. Sampling technique purposive sampling, so the samples number in this research was 298 people. The technique for data collection used SPSS 20. Based on the research results that had been conducted at Sanjai Erina, the following conclusions could be drawn: 1) The batiah packaging at Sanjai Erina, based on the results of the research, according to predetermined indicators, was overall included in the good category at 39.3%. 2) The buying interest of visitors at Sanjai Erina based on research results in accordance with predetermined indicators is overall included in the good category of 34.9% 3) There is a influence in significant between packaging on the buying interest of batiah at Sanjai Erina of 19.1% while the remaining 80.9% were influenced by other factors.

Keywords: Packaging, Purchase Interest

PEMETAAN POTENSI SUMBERDAYA LAHAN GAMBUT DI DESA SUMBER JAYA KECAMATAN SIAK KECIL KABUPATEN BENGKALIS

Taryono Taryono — 2023-11-19

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis potensi sumberdaya lahan gambut secara spasial di Desa Sumber Jaya, Riau Pesisir. Masyarakat pedesaan di wilayah ini menghadapi tantangan dalam meningkatkan kualitas hidup mereka dengan sumberdaya lahan gambut yang memiliki produktivitas marginal. Pengelolaan lahan gambut yang berkelanjutan menjadi penting, terutama dalam menghadapi dampak pembukaan lahan untuk pertanian yang telah menyebabkan kebakaran hutan dan lahan. Data citra dianalisis secara spasial dengan software Arcgis digunakan untuk menganalisis penggunaan lahan gambut. Hasil penelitian ini mengungkapkan potensi sumberdaya lahan gambut di Desa Sumber Jaya seluas 2.248 hektare terlah dikembangkan untuk berbagai jenis komoditas seperti lahan perkebunan kelapa sawit seluas 1.365 hektare, semak belukar seluas 619 hektare, hutan tanaman industry seluas 196 hektare, dan area pemukiman seluas 68 hektare. Temuan ini menunjukkan bahwa lahan gambut di Desa Sumber Jaya yang pada awalnya untuk pengembangan daerah transmigrasi berbasis tanaman pangan, saat ini telah berubah dengan komoditas dominan yang berkembang adalah perkebunan kelapa sawit. Kesadaran masyarakat terhadap pentingnya konservasi lahan gambut secara berkelanjutan menjadi kunci dalam menjaga fungsi ekologi dan ekonomi bagi masyarakat setempat

PENGARUH LINGKUNGAN KERJA DAN KOMPETENSI GURU TERHADAP KINERJA GURU DI GUGUS VI KECAMATAN SERIRIT

Riana Dewi Kartika — 2023-11-14

This study aims to determine the effect of the work environment on teacher performance in Cluster VI Seririt District and to determine the effect of teacher competence on teacher performance in Cluster VI Seririt District. The type of research in this study was quantitative, with a total population of 47 teachers and a sample of 18 male teachers and 29 female teachers for a total of 47 people. The data analysis technique used in this study is multiple linear regression analysis, classical assumption test, model feasibility test (goodness of fit) using the SPSS Version 21.0 application for windows.

The results of this study indicate that the work environment has an effect on teacher performance in Cluster VI Seririt District of 0.468. The results of testing the hypothesis with the T-test found that t-test > t-table (2.753 > 1.677). This shows that the work environment has a significant positive effect on teacher performance seen from a significant level of 0.009 <0.05. Teacher competence has an effect on teacher performance in Cluster VI Seririt District of 0.363 with the results of testing the hypothesis with the T-Test it was found that t-count > t-table (2.670 > 1.677), this shows that teacher competence has a positive and significant influence

PENGARUH BEBAN KERJA, STRES KERJA, DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION PADA PT ENAM TIGA SEJAHTERA

Ni Kadek Ayu Trisnadewi — 2023-11-08

The purpose of this study are to know the effect of workload, work stress and work environment
on turnover intention at PT Enam Tiga Sejahtera. The data analysis technique used in this study is
Structural Equation Modeling (SEM) based on variance SEM, which is well known as the Partial Least
Square (PLS) visual version 3.0. The result of this study indicate that the relationship between workload and
turnover intention shows a path coefficient value of 0.233 with a t-statistic value 0f 2.348 which is greater
than t table (1.960). The relationship between work stress and turnover intention shows a path coefficient
value of 0.450 with a t-statistic value of 4.128 which is greater than t table (1.960). The relationship
between work environment variables and turnover intention shows a path coefficient value of -0.291 with a
t-statistic value of 2.915 which is greater than t table (1.960).

PENGARUH LOYALITAS KARYAWAN, TUNJANGAN KARYAWAN DAN KOMUNIKASI KERJA TERHADAP KINERJA KARYAWAN UD BUDI JAYA ABADI

Ni Nyoman Juli Nuryani — 2023-11-08

The phenomenon at the beginning of the researchers found a lack of awareness of UD Budi Jaya
Abadi employees. Employee performance requires awareness from employees to develop the company. This
study aims to examine the effect of employee loyalty, employee benefits and work communication on
employee performance at UD Budi Jaya Abadi employees. The type of data used in this research is
quantitative data and qualitative data. The population in this study were 35 employees of UD Budi Jaya
Abadi. The number of samples in this study were all employees of UD Budi Jaya Abadi, namely as many as
35 people and used a saturated sampling technique. The findings in this study are (1) There is an influence
of employee loyalty on employee performance. Employee loyalty is able to improve employee performance
to achieve higher performance. (2) There is an influence of employee benefits on employee performance.
Allowances or fair compensation can be a motivating factor for employees to improve employee
performance. (3) There is an influence of work communication on employee performance. Work
communication can increase the efficiency and effectiveness of employees in achieving the desired
performance.

PENDAPATAN, LITERASI KEUANGAN DAN MOTIVASI INVESTASI TERHADAP MINAT BERINVESTASI MAHASISWA STIE SATYA DHARMA SINGARAJA

Ni Kadek Ayu Trisnadewi — 2023-11-08

This study aims to determine the effect of income, financial literacy, and investment motivation
on students' interest in investing. This research is a quantitative study using primary data obtained from
distributing questionnaires. The population of this study were students of the Sekolah Tinggi Ilmu Ekonomi
(STIE) Satya Dharma. The number of samples in this study was 120 students, sampling using a purposive
sampling technique. Data analysis used multiple linear regression analysis with the help of the IMB SPSS
version 25 application. The results showed that income did not affect the investment interest of Sekolah
Tinggi Ilmu Ekonomi (STIE) Satya Dharma students. In contrast, financial literacy and investment
motivation positively and significantly affected the investment interest of Sekolah Tinggi Ilmu Ekonomi
(STIE) Satya Dharma students.

PENILAIAN KINERJA KEUANGAN LPD DESA PAKRAMAN ISEH MENGGUNAKAN METODE BALANCED SCORECARD

I Komang Budi Kusuma — 2023-11-08

The purpose of this study was to determine the financial performance of LPD
Iseh Village using the Balanced Scorecard method. This research uses qualitative and
quantitative methods. The data collection techniques used in this study were interviews
and documentation, in which the chairmen and employees of the Iseh Village LPD were
used as respondents. The data analysis technique used in this research is descriptive
quantitative. Based on the results of research on the financial perspective starting from
the ratio of capital, liquidity, and profitability can be categorized as healthy according to
the valuation standards. From a customer perspective, as measured by acquisition,
retention and profitability, customers can be categorized as healthy. In the perspective of
internal business processes measured by the interview method can be categorized as
healthy. And from the perspective of learning and growth as measured by Human
Resources (HR), technology systems and company procedures can be categorized as
healthy.

PANDE BESI DI ERA MODERN (Studi di Desa Sawan, Kecamatan Sawan, Kabupaten Buleleng)

I Gusti Made Dharma Hartawan — 2023-11-08

The problem studied in this study is how do blacksmith craftsmen maintain their existence in the
modern era in Sawan Village, Sawan District, Buleleng Regency. The method used is descriptive qualitative
method with data collection techniques through observation, interviews, and documentation. There are 3
(three) research findings on how blacksmith craftsmen maintain their existence in the modern era: First,
continuing the parents' business with the inheritance process in continuing this business the blacksmith
family in Sawan Village has a strategy of involving children in the blacksmith production process. Second,
the opportunity for the blacksmith business to meet the necessities of life, namely the opportunity to become
a blacksmith craftsman by the Soroh Pande community in Sawan Village is influenced by production that
has lived from time to time and the products made already have quality so that there are always collectors
who come to look for them. products made by pande craftsmen in Sawan Village. Third, feeling proud to be
a descendant of Pande, namely pride in being a Pande citizen as a form of devotion is manifested in two
ways, namely through physical and symbolic activities. Physical activities are in the form of work, place of
work and objects, while symbolic are names, colors and traditions.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KERJA GURU SEKOLAH MENENGAH KEJURUAN (SMK) DI RIAU

Souvya Fithrie — 2023-11-08

Abstrak: Ujung tombak dalam upaya peningkatan mutu pendidikan adalah tenaga pendidik, yaitu guru. Dalam upaya peningkatkan mutu pendidikan nasional, pemerintah melalui Depdiknas sampai saat ini masih berupaya melakukan berbagai perubahan dan pembaharuan sistem pendidikan yang profesional, yaitu dengan upaya yang sudah dan sedang dilakukan berkaitan dengan guru terutama mengenai kepuasan kerja guru. Penelitian kuantitatif ini bertujuan untuk mengetahui seberapa besar pengaruh pengaruh lingkungan kerja, kompensasi dan kepemimpinan kepala sekolah terhadap kepuasan kerja guru SMK di Riau. Metode pengumpulan data dengan kuesioner, dokumentasi, observasi, dan wawancara. Data diperoleh dari sampel yaitu para guru SMK Perpajakan Riau Dengan menggunakan analisis regresi sebagai analisis data. Data kemudian dianalisis dengan menggunakan SmartPLS versi 3.2.1.M3

Melalui analisis regresi berganda ditemukan bahwa lingkungan kerja, kompensasi dan kepemimpinan kepala sekolah berpengaruh terhadap kepuasan kerja guru SMK di Riau

ANALISIS MODEL KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA UD USAHA SARI

Ni Kadek Ayu Trisna Dewi — 2023-10-30

This study aims to determine the model analysis of customer satisfaction on purchasing
decisions at UD Usaha Sari. With a population of consumers who use the services of UD Usaha
Sari and a sample of 80 consumers. Data analysis techniques used in this study are validity test,
reliability test, multiple linear regression analysis,classical assumption test, model feasibility test
(Goodness Of Fit) and hypothesis testing (T-Test). The results of this study indicate that the effect
of product diversity on purchasing decisions at UD Usaha Sari is 0.175 units or 11.5% and the
effect of product diversity on purchasing decisions and the results of hypothesis testing with the
T-Test test show that t-count > t-table (2.558 > 1.664). The effect of price on purchasing
decisions at UD Usaha Sari is 0.267 units or 16.9% and the effect of priceon purchasing decisions
and the results of testing the hypothesis with the T-Test test show that t-count > t-table (2.827 >
1.664). The effect of promotion on purchasing decisions at UD Usaha Sari has a regression value
of 0.526 units or 46.5% and the effect of promotion on purchasing decisions and the results of
testing the hypothesis with the T-Test test found that t-count> t-table (7.305> 1.664) . Based on
thecalculation results, it is known that the value of F-count > F-table, (75.529 > 3.11) indicates
that the analysis of the model of consumer satisfaction consisting of productdiversity, prices and
promotions has an effect on purchasing decisions with a significant value of 0.000 <0.050.

ANALISIS PENGARUH SOLVABILITAS, LIKUIDITAS, INVESTASI DAN INFLASI TERHADAP PERTUMBUHAN LABA DI SEKTOR PERBANKAN BURSA EFEK INDONESIA TAHUN 2018-2022

Made Dwi Ferayani — 2023-10-30

This study aims to identify and analyse the impact of solvency, liquidity, investment and inflation on profit growth in the IDX banking sector. This type of research is quantitative. It uses secondary data in the form of financial statements and annual reports of banking companies for the period 2018-2022, published by the Indonesia Stock Exchange. In analysing the data, the data analysis technique used is multiple linear regression analysis. Data collection technique used is documentation technique. Data analysis technique is SPSS. The results show that the higher the solvency, the lower the profit growth rate, and vice versa, the lower the solvency, the higher the profit growth rate. The results show that the higher the liquidity, the lower the profit growth, and vice versa the higher the liquidity, the higher the profit growth The higher the investment, the higher the profit growth, and vice versa the lower the investment, the lower the profit growth The higher the inflation, the lower the profit growth, and vice versa the lower the inflation, the higher the profit growth.