Jurnal Daya Saing

PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK BAHAN PANGAN MASYARAKAT MUSLIM PASIR PENGARAIAN

Ummul Khoiri — 2025-03-10

Penelitian ini bertujuan untuk mengetahui pengaruh labelisasi halal terhadap keputusan pembelian produk bahan pangan masyarakat muslim Pasir Pengaraian. Tujuan penelitian ini untuk mengetahui bagaimana pengaruh labelisasi halal pada produk bahan pangan terhadap masyarakat muslim Pasir Pengaraian. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan menggunakan metode regresi linier sederhana. Adapun sampel dalam penelitian ini berjumlah 100 responden. Teknik penentuan sampel menggunakan metode random sampling. Pengumpulan data menggunakan kuesioner dan pengolahan data menggunakan alat analisis SPSS statistik. Adapun hasil penelitian menunjukkan bahwa di kecamatan Kuta Alam labelisasi halal berpengaruh sebesar 55,0% terhadap keputusan pembelian masyarakat dan sisanya dipengaruhi oleh variabel lain. Oleh karena itu semakin banyak produk bahan pangan yang memiliki label halal maka semakin dapat memberikan rasa aman bagi masyarakat dalam mengkonsumsi produk bahan pangan tersebut

PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MARKETPLACE SHOPEE

Rahmad Aldo Saputra — 2025-03-09

Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas produk terhadap keputusan pembelian konsumen di marketplace shopee di Indonesia. Dalam konteks e-commerce yang semakin berkembang pesat, promosi dan kualitas produk menjadi faktor krusial yang memengaruhi perilaku pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada konsumen yang aktif berbelanja di platform marketplace shopee pada mahasiswa manajemen FEB UPI YPTK angkatan 2021. Metode analisis data yang digunakan adalah analisis regresi berganda untuk mengidentifikasi hubungan dan kekuatan pengaruh antara promosi, kualitas produk, dan keputusan pembelian. Hasil penelitian menunjukkan bahwa promosi memiliki pengaruh signifikan terhadap keputusan pembelian, dengan promosi yang meningkatkan kemungkinan konsumen untuk membeli. Selain itu, kualitas produk juga terbukti mempengaruhi keputusan pembelian secara positif, di mana produk dengan kualitas tinggi lebih cenderung dipilih oleh konsumen. Temuan ini mengindikasikan bahwa strategi promosi dan penekanan pada peningkatan kualitas produk merupakan faktor penting bagi marketplace di Indonesia dalam menarik dan mempertahankan pelanggan. Penelitian ini memberikan wawasan berharga bagi pelaku bisnis e- commerce untuk merumuskan strategi pemasaran yang efektif dalam meningkatkan daya tarik produk dan mempengaruhi keputusan pembelian konsumen.

PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN BAGIAN PRODUKSI PADA PT PEPUTRA MASTERINDO KECAMATAN TAPUNG KABUPATEN KAMPAR

Muhammad Fadhil Mubarok — 2025-03-09

Abstract: This research was conducted at PT Peputra Masterindo. The purpose of this study is to determine the effect of occupational safety and health (K3) and compensation on employee work productivity. occupational safety and health and compensation (K3) as an Independent Variable (X) while employee work productivity as a Dependent Variable (Y). The problem in this study is that the work productivity of employees has decreased. The sample of this study was taken as many as 91 respondents from 118 populations calculated using the Slovin formula. The data obtained from the results of the questionnaire were distributed using a simple random sampling technique and then processed for statistical testing through SPSS 30. From the results of the tests carried out, it was shown that occupational safety and health (K3) had a positive and significant effect on employee work productivity, where the calculation was 10.503 > 1.662 and sig <.0.001 < 0.05, then compensation had a positive and significant effect on employee work productivity, where tcount = 2,298 > ttable 1,662 and sig 0.025 < 0.05, as well as occupational safety and health (K3) and compensation for employee work productivity, where the value of fcal was 101. 578 > ftable 3.10 and significant <0.001 < 0.05.

Keywords: Occupational Safety and Health (K3), Compensation, Employee Productivity Stainability

KOLABORASI SUMBER DAYA MANUSIA DALAM PENCAPAIAN TARGET DAN SASARAN KINERJA PEGAWAI UNTUK KETAHANAN PANGAN PADA DINAS TANAMAN PANGAN DAN HORTIKULTURA

Putri Wulandari — 2025-03-09

This research analyzes the collaboration of human resources at the Department of Food Crops and Horticulture in Rokan Hulu Regency to achieve food security. Although the agricultural sector has potential, indicators of food security, such as local food production, are not yet optimal. A qualitative method was employed to collect data through observations, interviews, and documentation. The findings indicate that positive collaboration is fostered through open communication and active interaction among the Head of the Department, staff, and farmers. Supporting factors for collaboration include effective communication, mutual trust, aligned goals, and good leadership. However, obstacles such as ineffective communication, cultural differences, and a lack of trust hinder collaboration. Continuous training for human resources in the Department is crucial to enhance skills and strengthen collaboration.

Keywords: Collaboration, Human Resources, Food Security, Department of Food Crops, Rokan Hulu

ANALISIS PENGARUH PROGRAM KELUARGA HARAPAN (PKH) DAN PROGRAM CADANGAN BERAS PEMERINTAH (CBP) TERHADAP KESEJAHTERAAN KELUARGA PENERIMA MANFAAT (KPM): STUDI KASUS DI DESA LUBUK SOTING

Sri Rahayu Indriani — 2025-03-10

This study aims to analyze the influence of the Family Hope Program (PKH) and the Government Rice Reserve Program (CBP) on the welfare of beneficiary families (KPM) in Lubuk Soting Village. The research method used is a quantitative approach with multiple linear regression analysis techniques assisted by the SPSS program. The population in this study is all KPM recipients of PKH and CBP in Lubuk Soting Village, which totals 162 families. The research sample was taken using the purposive sampling method with the Slovin formula, so that 62 respondents were obtained. Data was collected through interviews and questionnaires distributed to KPM who were research respondents. The results showed that the T-count value for PKH reached 4,513 and for CBP was 4,239, both of which were greater than the T-table 2,001, which showed a positive and significant influence on the welfare of KPM. Simultaneously, the F test showed an F-count value of 29,485, greater than the F-table of 3.15, which indicates that PKH and CBP have a positive and significant effect together on the welfare of KPM. The average Respondent Achievement Level (TCR) for the welfare of KPM is 85.6%, which shows a very good category. Thus, the study concludes that both PKH and CBP significantly improve the welfare of KPM in Lubuk Soting Village, which includes meeting basic needs, access to education, and health.

Keywords: Family Hope Program, Government Rice Reserve Program, welfare, Beneficiary Families.

EXPERIENTIAL MARKETING: SENSE MARKETING, FEEL MARKETING, THINK MARKETING, ACT MARKETING TERHADAP KEPUASAN PENGUNJUNG DI ECO PARK KOTA DUMAI

Nasrullah Nasrullah — 2025-03-02

Penelitian ini bertujuan untuk menganalisis pengaruh elemen experiential marketing (sense, feeling, think, dan act) terhadap kepuasan pengunjung Dumai Eco Park, baik secara parsial maupun simultan. Dengan menggunakan metode penelitian eksplanatori, data dikumpulkan melalui kuesioner yang disebarkan kepada 93 responden. Variabel sense, feeling, think, dan act diuji pengaruhnya terhadap kepuasan pengunjung dengan analisis regresi linier berganda menggunakan SPSS.Hasil penelitian menunjukkan bahwa variabel sense dan act secara parsial berpengaruh signifikan terhadap kepuasan pengunjung, sedangkan variabel feeling dan think tidak berpengaruh signifikan. Secara simultan, seluruh elemen experiential marketing memiliki pengaruh yang signifikan terhadap kepuasan pengunjung dengan kontribusi sebesar 65%. Penelitian ini menekankan pentingnya penerapan experiential marketing dalam menciptakan pengalaman yang positif dan mendalam, sehingga meningkatkan kepuasan pengunjung.Penelitian ini diharapkan dapat menjadi referensi bagi pengelola Dumai Eco Park untuk terus meningkatkan kualitas layanan melalui strategi experiential marketing, serta memberikan wawasan bagi penelitian selanjutnya yang mengkaji faktor-faktor lain yang berpengaruh terhadap kepuasan pengunjung

DETERMINASI KUALITAS PENYAJIAN LAPORAN KEUANGAN DANA BOS SD DI KECAMATAN LAWEYAN

Rudita Setiawan — 2025-03-04

This study examines the factors that influence the quality of financial report presentation of the School Operational Assistance Fund (BOS) in elementary schools in Laweyan Sub-district. The focus of this research includes human resource competencies, accounting information systems, and internal control. By using a survey-based quantitative method through questionnaires, the results showed that HR competencies and internal control have a significant influence on the quality of financial statements, while the accounting information system did not show the same influence. These findings highlight the importance of improving HR competencies as well as strengthening internal control systems to achieve better transparency and accountability in BOS Fund financial reports.

PENGARUH BEBAN KERJA TERHADAP KINERJA KARYAWAN DENGAN STRES KERJA SEBAGAI VARIABEL INTERVENING PADA APOTEK KELUARGA AREA KOTA PEKANBARU

Elida Gultom — 2025-02-22

This research aims to determine the effect of workload on employee performance with work stress as an intervening variable. The population in this study was all operational employees in the Pekanbaru City Family Pharmacy area, namely 150 people. The sampling technique uses a census sample, so that the entire population is sampled. The data analysis technique uses Path Analysis with the help of the SPSS Version 25 Program and the Sobel Test. The research results show that workload and work stress directly have a negative and significant effect on employee performance. Workload has a positive and significant effect on work stress. Workload also has a negative effect on employee performance through work stress.

PENGARUH KEPRIBADIAN DAN MEDIA SOSIAL TERHADAP TEKANAN SOSIAL MAHASISWA PEREMPUAN DALAM MENGHADAPI DINAMIKA TEKNOLOGI

Novita Novita — 2025-02-10

Perkembangan media sosial di era teknologi telah membawa perubahan besar dalam kehidupan remaja, khususnya remaja perempuan. Media sosial tidak hanya menjadi sarana komunikasi dan ekspresi diri, tetapi juga dapat meningkatkan tekanan sosial akibat standar kecantikan, gaya hidup, dan validasi sosial yang terus-menerus diekspos. Penelitian ini bertujuan untuk menganalisis pengaruh kepribadian dan penggunaan media sosial terhadap tingkat tekanan sosial yang dialami oleh remaja perempuan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan responden dari kalangan remaja perempuan di Indonesia. Analisis data dilakukan menggunakan teknik regresi linear untuk menguji hubungan antara variabel-variabel yang diteliti. Hasil penelitian menunjukkan bahwa kepribadian, terutama dimensi neurotisme dan ekstroversi, memiliki pengaruh signifikan terhadap tingkat tekanan sosial yang dialami remaja perempuan dalam menggunakan media sosial. Individu dengan tingkat neurotisme tinggi lebih rentan terhadap kecemasan sosial dan perbandingan sosial negatif, sedangkan individu ekstrovert cenderung lebih adaptif dalam menghadapi dinamika sosial di media digital. Selain itu, intensitas penggunaan media sosial juga berkontribusi terhadap tekanan sosial, terutama pada platform yang menonjolkan citra tubuh dan gaya hidup ideal. Temuan ini menegaskan bahwa faktor kepribadian dan pola interaksi di media sosial memainkan peran penting dalam membentuk kesejahteraan psikologis remaja perempuan. Penelitian ini memberikan kontribusi dalam memahami bagaimana media sosial dan faktor kepribadian mempengaruhi tekanan sosial pada remaja perempuan, serta implikasinya bagi kesehatan mental mereka. Implikasi penelitian ini dapat digunakan oleh pendidik, orang tua, dan pembuat kebijakan dalam merancang strategi yang lebih efektif untuk membantu remaja menghadapi tekanan sosial di era digital.

ETIKA DAN INTEGRITAS MANAJEMEN KEPEMIMPINAN BERDASARKAN NORMA PANCASILA

Desi Devrika Devra — 2025-02-09

Leadership that promotes ethics and integrity is the key to success in running an organization, especially in the midst of various modern challenges such as globalization and technological change. In Indonesia, the values of Pancasila are a relevant moral guide for creating dignified and effective leadership. This article discusses the application of Pancasila in leadership, focusing on how principles such as Divinity, Humanity, Unity, Deliberation, and Social Justice can shape a leadership style that is responsible, fair, and in favor of the common good.
Through analysis of various sources such as literature, organizational reports, and case studies, this research shows that Pancasila values have an important role in strengthening organizational trust, resolving conflicts fairly, and creating inclusive decision-making processes. For example, the Second Precept encourages leaders to respect human rights, while the Fourth Precept supports a collective approach in every decision taken.
However, implementing these values is not without obstacles. Some of the challenges faced include a hierarchical organizational culture, lack of education on Pancasila values, and the influence of global norms that sometimes do not fit the local context. To overcome this, a strategy is needed that includes comprehensive education of Pancasila values, the establishment of a transparent work culture, and regulations that support the application of local norms in management.By making Pancasila the basis of leadership, organizations in Indonesia are not only able to better face global challenges, but also strengthen the nation's cultural values in daily leadership practices.

PENGARUH ANGGOTA DEWAN DIREKSI PEREMPUAN DAN PERUSAHAAN KELUARGA DALAM MENINGKATKAN KINERJA PERUSAHAAN

Nurmala Sari Nasution — 2025-02-07

Penelitian ini mengkaji pengaruh kepemilikan keluarga dan keberadaan anggota wanita di dewan direksi terhadap kinerja keuangan perusahaan yang terdaftar di Bursa Efek Indonesia selama periode 2019-2021. Menggunakan metode kuantitatif dengan data panel unbalance, penelitian ini menganalisis 1.287 perusahaan menggunakan regresi linier. Variabel yang diukur meliputi kepemilikan keluarga dan persentase wanita di dewan direksi dengan kinerja keuangan diukur melalui Return on Assets (ROA), sedangkan variabel kontrol yaitu usia perusahaan (firm age), dan ukuran perusahaan (firm size). Hasil penelitian menunjukkan bahwa perusahaan keluarga cenderung memiliki kinerja keuangan yang lebih baik, yang mungkin dikaitkan dengan pengelolaan yang berorientasi jangka panjang dan kebijakan pengambilan risiko yang konservatif. Selain itu, keberadaan anggota wanita di dewan direksi berhubungan positif dengan peningkatan ROA, menegaskan bahwa keragaman gender di dewan tidak hanya mendukung kesetaraan tetapi juga meningkatkan efektivitas pengambilan keputusan dan kinerja keuangan. Penelitian ini memberikan wawasan penting mengenai dinamika tata kelola perusahaan di Indonesia, menyarankan perlunya kebijakan yang mendukung inklusi gender dan mempertahankan orientasi strategis jangka panjang dalam kepemilikan keluarga

ANALISIS BREAK EVENT POINT (BEP) SEBAGAI PENUNJANG KEBERHASILAN BAURAN PEMASARAN PADA UMKM GILINGAN BAKSO MARELAN

M. Rizky Wijaya — 2025-02-06

This study aims to analyze the role of Break Even Point (BEP) in supporting the success of the marketing mix in UMKM Gilingan Bakso Marelan. BEP is one of the financial analysis tools used to determine the minimum amount of sales that must be achieved so that income is balanced with costs, without experiencing losses or profits. In the context of UMKM, understanding BEP can be an important strategy to support decision making in the marketing mix, which includes products, prices, promotions, and distribution. This study uses a quantitative descriptive method with primary and secondary data obtained from observations, interviews, and related UMKM financial documents. The results of the study indicate that accurate BEP calculations help UMKM Gilingan Bakso Marelan in determining competitive selling prices, designing effective promotional strategies, and optimizing resource allocation for product distribution. Thus, BEP is an important financial indicator to support marketing mix management and increase business success.

EXPLORATION OF THE RELATIONSHIP BETWEEN TRAINING, WORK EXPERIENCE, AND PROMOTION OF POSITIONS IN PEKANBARU MINING SECTOR COMPANIES

Surya Safari — 2025-02-25

This study aimed to determine the magnitude and significance of the training, work experience, and promotions on employee performance at Mining sector companies in Pekanbaru. The population of this research is company employees with a sample of 50 people taken with a saturated sampling technique, the analytical method used is Multiple Linear Regression Analysis with SPSS v20. The results of this study indicate that training has a significant impact on employee performance. Work experience has a significant impact on employee performance. Promotion has a significant impact on employee performance. To improve the performance of employees of Mining Sector companie in Pekanbaru should be able to review the training program and be able to pay more attention to the promotion of appropriate positions in the field and education so that employees are more loyal to Mining sector companies in Pekanbaru and can improve employee performance.

ANALISIS PELAKSANAAN SAMSAT DRIVE THRU DI UPT PENGELOLAAN PENDAPATAN PEKANBARU KOTA

Surya Dailiati — 2025-01-19

Motor vehicle tax payments are made at the Riau Province Regional Revenue Agency (BAPENDA) through the Revenue Management Technical Implementation Unit (UPT). This Revenue Management UPT was previously known as SAMSAT (One-Stop Single Administration System). The problems are long queues, lack of outreach about services and slow systems or device glitches. According to Ripley & Franklin in Aslinda (2022), the success of policy implementation is influenced by the level of compliance, the size of the routine and the desired impact. These three factors influence the policies made in public services, especially for the implementation of Samsat Drive Thru. The research was conducted at the Pekanbaru Revenue Management UPT Office, Regional Revenue Agency, Riau Province, Jl Gajah Mada, Simpang Empat District, Pekanbaru District, Pekanbaru City. The sources in this research are: State Civil Apparatus and the community. The sources and types of data in this research are primary and secondary data. Data analysis was carried out descriptively qualitatively. As a result, the Pekanbaru City Regional Revenue Agency, especially the Revenue Management Technical Implementation Unit (UPT), has implemented the Drive Thru Samsat well. Existing problems are overcome by means such as increasing capacity in the form of increasing the number of counters or officers to speed up the service process.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA UNTUK MEMILIKI REKENING TABUNGAN BRI

Sinthya Angelica Br Gintingting — 2025-02-22

Abstract

The economic business is growing along with technological advances. The banking sector is no exception, all economic activities are not limited to location and time. Currently, almost all economic activities depend on banking services such as financing and storage. In fact, it is noted that the need for funds continues to increase, leading to the establishment of more financial institutions, both banks and non-banks, both government and private. Currently, people from various professions must have used banking services either in the form of financing or investment or storage. The daily lives of students are greatly assisted by financial institution products.This study is expected to provide a deeper understanding of students' financial behavior, as well as the factors that influence their decisions in opening savings accounts. The results of this study are expected to be used by educational institutions, banking institutions, and the government to design financial education programs and policies that support the improvement of financial literacy among students. .

PENGARUH INKLUSI KEUANGAN DAN LITERASI KEUANGAN TERHADAP KEBERLANSUNGAN USAHA (Studi Pada Pedagang Pasar Pagi Dupa Kencana Tanggkerang Tengah Pekanbaru)

Ilham Alfiqri — 2025-03-09

Abstract: In the current era of globalization, trade is one of the things that a country must do to improve its own economy, both micro and macro trade. The relationship between economic growth is very close to the business world. This study aims to examine the effect of financial inclusion and literacy on business continuity in the morning market traders dupa kencana tanggkerang middle Pekanbaru City. The research method used is quantitative research method and uses secondary data and primary data. The sample in this study was set at 81 out of 415 population measured by utilizing the Slovin formula. The data collection technique used was a questionnaire. The sempel retrieval method uses proportional stratified random sampling. Data analysis was carried out using reflective fist order with the SmartPLS 4.1.0.9 application. The results showed that financial inclusion and financial literacy affect business continuity, with t-statistics values of 3.050 and 10.114, respectively. The results of the study concluded that financial inclusion and financial literacy have a positive and significant effect on business continuity in the morning market traders dupa kencana tanggkerang Tengah Pekanbaru City.

Keywords: Financial Inclusion, Financial Literacy, And Business Sustainability

PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA HOTEL MONA PLAZA PEKANBARU

Dahliyana Dahliyana — 2025-03-09

Abstract: This study aims to determine the effect of organizational culture on employee job satisfaction at the Mona Plaza Hotel Pekanbaru. The independent variables consist of organizational culture (X1) and work environment (X2). While the dependent variable is job satisfaction (Y). This study uses a questionnaire with a measurement scale using a Likert scale. The analysis techniques used are simple linear regression, multiple linear regression, coefficient of determination test, hypothesis test. Data analysis uses linear regression analysis with the help of SPSS. The population in the study were 33 employees of the Mona Plaza Hotel Pekanbaru, all of whom were sampled using the census/total sampling technique. The results of the tests carried out showed that organizational culture and work environment have a positive influence on employee job satisfaction at the Mona Plaza Hotel Pekanbaru.

Keywords: Organizational Culture, Work Environment, Job Satisfaction

PENGARUH PERPUTARAN KAS DAN PERPUTARAN PIUTANG TERHADAP PROFITABILITAS PADA PERUSAHAAN TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA

Marlinda Saputri — 2025-01-14

The purpose of this study was to determine the effect of cash turnover and receivables turnover on profitability in transportation companies listed on the Indonesia Stock Exchange in 2020-2022. The population in this study were all transportation companies listed on the Indonesia Stock Exchange for the 2020-2022 period, namely 46 companies. From the criteria, the companies that met the requirements in this study were 13 transportation companies so that the total sample during the 2020-2022 period was 39 samples. The data collection technique used in this study was the documentation technique which was carried out in the form of annual report data from transportation companies listed on the IDX for the 2020-2022 period. The data analysis used was multiple linear regression analysis. The results of the study showed that partially cash turnover did not affect profitability in transportation companies listed on the IDX in 2020-2022, while receivables turnover affected profitability in transportation companies listed on the IDX in 2020-2022. 3. Simultaneously, cash turnover and accounts receivable turnover affect profitability in transportation companies listed on the IDX in 2020 - 2022.

PENGARUH BUDAYA ORGANISASI DAN PEMBERIAN MOTIVASI TERHADAP KOMITMEN ORGANISASI KARYAWAN PADA BPJS KETENAGAKERJAAN CABANG PANAM PEKANBARU

Ilham Mansiz — 2024-12-12

Abstract: This study aims to analyze the influence of organizational culture and motivation on employee organizational commitment at BPJS Employment Panam Pekanbaru Branch. This study uses organizational culture and motivation as independent variables, and employee organizational commitment as dependent variables. This study uses a quantitative method. The research sample was 53 respondents, with data collection techniques using questionnaires. The data obtained was analyzed using SPSS. The results of the study show that the organizational culture and motivation at BPJS Ketenagakerjaan Cabang Panam Pekanbaru are categorized as strong/good, and the organizational commitment of employees is categorized as quite good. The results of hypothesis testing show that organizational culture has an influence on employee organizational commitment. Providing motivation has an influence on the commitment of the employee organization. Simultaneously, organizational culture and motivation affect the organizational commitment of employees at BPJS Ketenagakerjaan Cabang Panam Pekanbaru.

Keywords: Organizational Culture, Motivation, Employee Organizational Commitment

PENGARUH KUALITAS PRODUK TERHADAP PENDAPATAN AGEN BRILINK (Studi Kasus Kantor Cab. Sungguminasa)

Nurlinda Nurlinda — 2024-12-12

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap pendapatan agen BRILink Kantor Cabang Sungguminasa Kabupaten Gowa. Penelitian ini menggunakan metode kuantitatif, adapun sumber datanya diperoleh melalui data primer dan sekunder, serta metode analisis yang digunakan untuk menguji hipotesis adalah metode analisis regresi linear sederhana dan uji statistik deskriptif dengan bantuan SPSS 22.0. Hasil penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap pendapatan.