Jurnal Daya Saing
https://ejournal.kompetif.com/index.php/dayasaing
<p>Jurnal Daya Saing (Online ISSN: 2541-4356 | Print ISSN : 2407-800X) published by Komunitas Manajemen Kompetitif. This journal published thrice in February, June and October. It contain the articles such as scientific papers (research and non-research), analytical studies, theoretical applications and reviews of management issues. The publication of this journal aims to increase the quantity and quality as well as its spread with the science of communication among the intellectuals, practitioners, students and observers of management problems.</p>Komunitas Manajemen Kompetitifen-USJurnal Daya Saing2407-800XPENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT HUTAHAEAN GROUP PEKANBARU
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1915
<p><strong>Abstract</strong>: <em>This study aims to determine the influence of workload and work environment on employee job satisfaction at PT Hutahaean Group Pekanbaru. This research is a quantitative research with a descriptive approach. The population in this study is employees of PT Hutahaean Group Pekanbaru with a sample of 66 respondents. Data was collected through the distribution of questionnaires, and data analysis was carried out with the help of SPSS (Statistical Product And Service Solution). The results of this study show that workload has a negative and significant effect on job satisfaction, the work environment has a positive and significant effect on employee job satisfaction, and workload and work environment have a positive and significant effect on employee job satisfaction at PT Hutahaean Group Pekanbaru.</em></p> <p> </p> <p> </p> <p><strong>Keywords:</strong> <em>Workload, Work Environment, Job Satisfaction</em></p>Marsauli SimanullangOkta Karneli
Copyright (c) 2024 christine hutauruk
2024-11-212024-11-2110358058910.35446/dayasaing.v10i3.1915CONSUMER BEHAVIOR IN DECISION-MAKING ON PALM SUGAR PRODUCT ATTRIBUTES
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1906
<p>Consumer behavior encompasses actions directly involved in acquiring, consuming, and disposing of products or services, including the processes that occur before and after these actions. Palm sugar, which is used both as a sweetener and in herbal medicine, affects consumer behavior in unique ways. This study aims to explore consumer behavior in decision-making, focusing on the attributes of palm sugar products. Conducted in Rambah Tengah Barat Village, Rambah District, the study utilizes the Fishbein model for data analysis. The findings show that consumer behavior is generally positive, with product taste being the most influential factor in decision-making.</p>Albafery AlbaferyDarimi Darimi
Copyright (c) 2024 Albafery Albafery, Darimi
2024-11-212024-11-2110359059510.35446/dayasaing.v10i3.1906PARIWISATA BUDAYA: PIKAMA MAANO KAMPO DALAM STRATEGI PENGEMBANGAN WISATA DESA WASUEMBA KECAMATAN WABULA
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1905
<p>This study aims to analyze the cultural tourism strategy of Pikama Maano Kampo in developing cultural tourism, as well as the supporting and inhibiting factors in Wasuemba Village using SWOT analysis. The type of research used in this study is qualitative research. The research location is in Wasuemba Village, Wabula District, and the sample was selected using purposive sampling.</p> <p><strong> </strong>The internal supporting factors include the uniqueness of the Pikama Maano Kampo culture, traditional dances and martial arts in the Pikama Maano Kampo ceremony, the friendliness of the Wasuemba villagers towards tourists, the Happy Nice festival, and the Lahonduru tourist attraction. On the other hand, internal inhibiting factors include the lack of restaurants, homestays, and hotels, the absence of financial transaction facilities (ATMs), and insufficient promotion. External supporting factors include the support of village and district government policies in developing cultural tourism. The external inhibiting factors are the lack of public transportation to the tourist sites, the difficulty in community acceptance of different cultures from tourists, and low community participation. The quantitative SWOT analysis shows a position in Quadrant I with the axis points of (X 0.44) and (Y 0.08).</p>Herianto HeriantoSanusi Sanusi
Copyright (c) 2024 Herianto Herianto, Sanusi Sanusi
2024-11-202024-11-2010357257910.35446/dayasaing.v10i3.1905PENGARUH PEMBERIAN MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA KARYAWAN HOTEL DI KOTA PEKANBARU (Studi Pada Mona Plaza Hotel Dan Stefani City Hotel Pekanbaru)
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1901
<p><strong>Abstract</strong>: <em>The purpose of this research is to determine the effect of providing work motivation and the work environment on employee job satisfaction among hotel employees in the city of Pekanbaru (Study at the Mona Plaza Hotel and Stefani City Hotel Pekanbaru). This research is located on Jalan HR. Soebrantas No.18 Tuah Karya, Tampan District, Pekanbaru City. Then the location of the second research object was carried out at the Stefani City Hotel which is located on Jalan Taskurun no. 100 Wonorejo, Marpoyan Damai District, Pekanbaru City. The population in this study was 39 employees. Data analysis was carried out using statistical analysis with the help of SPSS. The sampling technique used is the census method or saturated sampling technique and data collection techniques in this research include validity test, reliability test, classical assumption test, determination test, simple linear regression analysis, multiple linear regression analysis, t test and f test and prove hypothesis. The research results show that providing work motivation and the work environment have a significant influence on employee job satisfaction. Based on results research obtained an R Square value of 0.563, meaning that 56.3% of the variables providing work motivation and work environment influence employee job satisfaction for hotel employees in the city of Pekanbaru (Study at Mona Plaza Hotel and Stefani City Hotel Pekanbaru).</em></p> <p> </p> <p><br><strong>Keywords:</strong> <strong><em>Work Motivation, Work Environment, Employee Job Satisfaction</em></strong></p>Zelfira JuwitaSuryalena Suryalena
Copyright (c) 2024 christine hutauruk
2024-11-082024-11-0810348249110.35446/dayasaing.v10i3.1901PENGARUH LINGKUNGAN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PADA PT. PLN (PERSERO) UPDK PEKANBARU
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1894
<p><em>This research aims to determine and analyze the influence of the work environment and competence on employee performance at PT. PLN (Persero) UPDK Pekanbaru. This study had 48 respondents who were total employees at PT. PLN (Persero) UPDK Pekanbaru. This research uses a Census sampling technique or Total Sampling. This research uses validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, t tests, F tests, and coefficient of determination tests (R2). The results of this research show that the work environment and competence have a significant effect on employee performance at PT PLN (Persero) UPDK Pekanbaru.</em></p> <p> </p> <p> </p> <p><strong>Keywords:</strong> <em>Work environment, competency, employee performance</em></p>Jesika Aprillia NingsiSuryalena Suryalena
Copyright (c) 2024 Jesika Aprillia Ningsi, Suryalena Suryalena
2024-11-082024-11-0810346247110.35446/dayasaing.v10i3.1894PENGARUH SOFT SKILL, PERILAKU INOVATIF DAN PENGGUNAAN TEKNOLOGI TERHADAP KINERJA PEGAWAI PADA ARJ88 STORE X ELORA GIRLWEAR
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1893
<p><em>This research aims to determine the influence of soft skills, innovative behavior and use of technology on employee performance at Arj88 Store X Elora Girlwear. The data analysis techniques used in this research are multiple linear regression analysis, classical assumption testing, model feasibility testing (Goodness of Fit), and hypothesis testing, research results using the SPSS Version 21.0 for Windows application. The results of this study indicate that soft skills have a positive and significant effect on employee performance at Arj88 Store X Elora Girlwear, with a positive influence between soft skills on employee performance at work at Arj88 Store X Elora Girlwear. Innovative behavior has a positive and significant effect on employee performance at Arj88 Store X Elora Girlwear, with a positive influence between innovative behavior and employee performance at work at Arj88 Store X Elora Girlwear. The use of technology has a positive and significant effect on employee performance at Arj88 Store X Elora Girlwear, with a positive influence between the use of technology on employee performance at work at Arj88 Store X Elora Girlwear. Based on the results of the f-test, it is known that the value of f-count> f-table, namely 28.004> 3.16, this indicates that soft skills, innovative behavior and the use of technology jointly affect employee performance</em><em>.</em></p>Ni Made Sri AyuniI Gst Agung Ayu Diah Amanda Sanjiwani
Copyright (c) 2024 I Gst Agung Ayu Diah Amanda Sanjiwani
2024-11-032024-11-0310345446110.35446/dayasaing.v10i3.1893PENGARUH PEMBELAJARAN KEWIRAUSAHAAN DAN IMPLEMENTASI E-COMMERCE TERHADAP KINERJA USAHA PELAKU UMKM DI DESA PENARUKAN
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1892
<p><em>This research aims to determine the influence of entrepreneurial learning and the implementation of e-commerce on the business performance of MSMEs in Penarukan Village. The population in this research is all small business actors in Penarukan Village, totaling 74 small business actors. The sampling technique in this study used the Slovin formula so that the sample of respondents in this study was adjusted to 30, this was done to make data processing easier and for better test results. The data analysis method used to solve the problem in this research is multiple linear regression analysis which will be carried out using the SPSS (Statistics Program and Service Solution) program. Based on the results of the analysis, it is known that entrepreneurial learning has a positive effect on business performance and the implementation of e-commerce has a positive effect on business performance.</em></p>I Gusti Ngurah Putu Masta Adi PutraGede Widiadnyana Pasek
Copyright (c) 2024 I Gusti Ngurah Putu Masta Adi Putra
2024-11-172024-11-1710354455110.35446/dayasaing.v10i3.1892FORMULASI STRATEGI PENINGKATAN DAYA SAING PRODUK NATA ALOE VERA KELOMPOK WANITA TANI MANUNGGAL KOTA MAGELANG
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1889
<p>Pemerintah Indonesia melakukan pemberdayaan yang melibatkan kaum perempuan dengan membentuk Kelompok Wanita Tani (KWT) guna mendukung kesetaraan gender dan memfasilitasi kaum perempuan agar lebih produktif. Dinas Pertanian dan Pangan Kota Magelang, menggunakan strategi <em>urban farming</em> untuk memberdayakan KWT agar memanfaatkan potensi lahan pekarangan untuk mencapai ketahanan pangan. Terdapat beberapa isu mendesak yang dialami oleh KWT Manunggal diantaranya, rendahnya kualitas bibit tanaman sayur, produk Nata <em>Aloe Vera</em> yang tidak berkembang, dan kecilnya presentase hasil panen ikan. Penelitian ini menggunakan metode analisis isu, analisis USG, dan <em>fishbone</em>, dengan tujuan untuk memahami tantangan yang terjadi di KWT Manunggal dan menyoroti keunggulan kompetitif. Temuan ini akan digunakan untuk mengembangkan strategi guna memajukan keberhasilan mereka melalui analisis SWOT. Berdasarkan metode analisis <em>mix</em> SWOT, yaitu S-O, W-O, S-T, W-T, ditemukan hasil bahwa, KWT Manunggal dapat berkembang dengan memanfaatkan peluang, kekuatan, dan kelemahan dari produk Nata <em>Aloe Vera</em>.</p>Nimas Jimi ErnawatiElsina Anbiya SahnajAmirotul Nur AzizahMuhammad RivaldoAlif Dandy Arya Prayoga
Copyright (c) 2024 Nimas Jimi Ernawati, Elsina Anbiya Sahnaj, Amirotul Nur Azizah, Muhammad Rivaldo; Alif Dandy Arya Prayoga
2024-11-172024-11-1710353754310.35446/dayasaing.v10i3.1889PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN (STUDI PADA PT EAST INFINITA INDONESIA CABANG DURI)
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1885
<p>Penelitian ini bertujuan untuk mengetahui pengaruh Keselamatan dan Kesehatan Kerja (K3) dan disiplin kerja terhadap produktivitas kerja karyawan pada PT East Infinita Indonesia cabang Duri. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini merupakan karyawan PT East Indonesia cabang Duri dengan jumlah sampel sebanyak 61 responden. Data dikumpulkan melalui penyebaran kuesioner, dan analisis data dilakukan dengan bantuan program aplikasi SPSS (<em>Stastistic Product And Service Solution</em>). Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan Keselamatan dan Kesehatan Kerja (K3) dan disiplin kerja terhadap produktivitas kerja karyawan pada PT East Infinita Indonesia cabang Duri.</p> <p> </p> <p> </p> <p> </p> <p><strong>Keywords:</strong> Keselamatan dan Kesehatan Kerja (K3), Disiplin Kerja, Produktivitas Kerja</p>Yohanna YohannaSuryalena Suryalena
Copyright (c) 2024 christine hutauruk
2024-11-082024-11-0810347248110.35446/dayasaing.v10i3.1885PENGARUH KARAKTERISTIK WIRAUSAHA DAN KECANGGIHAN TEKNOLOGI TERHADAP KINERJA USAHA MIKRO DAN MENENGAH (UMKM) DI KECAMATAN SUKASADA
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1882
<p><em>This study aims to determine the influence of entrepreneurial characteristics and technological sophistication on the performance of micro and small-medium enterprises (MSMEs) in the Sukasada District. The study employs a quantitative approach with data collection conducted through questionnaires. The analytical technique utilized in this research is multiple linear regression analysis. The results indicate that entrepreneurial characteristics significantly affect the performance of MSMEs in the Sukasada District, demonstrating a direct and strong relationship between entrepreneurial characteristics and MSME performance. This is supported by hypothesis testing using the T-Test, where the obtained t-value is greater than the critical t-value, thus accepting the hypothesis. Technological sophistication also influences the performance of MSMEs in the Sukasada District, showing a direct and strong relationship between technological sophistication and MSME performance. This is likewise supported by hypothesis testing using the T-Test, where the obtained t-value is greater than the critical t-value, resulting in the acceptance of the hypothesis.</em></p>Made Wahyu Usada PutraI Ketut Suardika
Copyright (c) 2024 Made Wahyu Usada Putra
2024-10-262024-10-2610343644510.35446/dayasaing.v10i3.1882MENINGKATKAN KINERJA KARYAWAN: PERAN DISIPLIN KERJA, KOMPETENSI, DAN LINGKUNGAN KERJA DI SEKRETARIAT DPRD KABUPATEN MALANG
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1870
<p>This study aims to analyze the influence of work discipline, competence, and work environment on employee performance at the Secretariat of DPRD Kabupaten Malang. Using a quantitative approach, data were collected through a survey of 75 randomly selected employees from a total population of 95 employees. Data analysis was conducted using multiple linear regression to determine the contribution of each variable to employee performance. The results showed that competence did not have a significant effect, while work discipline and the work environment had a significant positive impact on employee performance. The work environment was found to be the most dominant factor influencing performance, followed by work discipline. These findings highlight the importance of improving work discipline, developing competence, and creating a conducive work environment to enhance employee performance in government organizations. The practical implications of this study suggest that management should focus on policies and programs that strengthen discipline, enhance competence, and improve the work environment to achieve optimalperformance.<br><br></p>Tedi Oktavia DiazFatmasari EndayaniErnita Dian PuspasariAryntika CahyantiniSaman Saman
Copyright (c) 2024 Tedi Oktavia Diaz, Fatmasari Endayani; Ernita Dian Puspasari, Aryntika Cahyantini; Saman Saman
2024-11-132024-11-1310349250110.35446/dayasaing.v10i3.1870PENGARUH FAMILY SUPPORTIVE SUPERVISION TERHADAP WORK FAMILY BALANCE DAN ORGANIZATIONAL CITIZINSHIP BEHAVIOR (OCB) DI TEMPAT KERJA PADA BANK WILAYAH PEKANBARU
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1860
<p><em>This research aims to analyze the influence of family supportive supervision on work family balance and organizational citizenship behavior (OCB) in the workplace at banks in the Pekanbaru area. Where this research was conducted in banking in the Pekanbaru area. The data source for this research is banking employees throughout Pekanbaru, Riau. Indonesia. With a total of 101 respondents as the research sample. Furthermore, data analysis techniques include descriptive analysis, convergent and discriminant validity tests and reliability tests, as well as SEM-PLS analysis. Research results: from data that has been processed. Shows the calculation of the influence of the Family Supportive Supervision variable which has a positive effect on Work Family Balance, Family Supportive Supervision has no effect on Organizational Citizinship Behavior (Ocb), Work Family Balance has a positive effect on Organizational Citizinship Behavior (Ocb), Family Supportive Supervision has an effect on Work Family Balance and Organizational Citizenship Behavior (OCB).</em></p> <p> </p> <p><strong>Keywords :</strong> <em>Family Supportive Supervision, Organizational Citizinship Behavior (OCB), Work Family Balance</em><em>s</em></p>Suryatunnisak SuryatunnisakLeonardus Teguh HandoyoMhd. Suleman Hsb
Copyright (c) 2024 Suryatunnisak Suryatunnisak, Leonardus Teguh Handoyo, Mhd. Suleman Hsb
2024-08-272024-08-2710340541010.35446/dayasaing.v10i2.1860PENGARUH MINAT BERWIRAUSAHA, MOTIVASI DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA PELAKU USAHA DI DESA PEGADUNGAN
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1848
<p><em>This research aims to determine the influence of entrepreneurial interest, motivation and creativity on the business success of business actors in Pegadungan Village. This research aims to (1) To determine the influence of interest in entrepreneurship on business actors in Pegadungan Village, (2) To determine the influence of motivation on business actors in Pegadungan Village and (3) To determine the influence of creativity on business actors in Pegadungan Village. The method used in this research is quantitative. The data collection techniques used are documentation and questionnaires. The sample used in this research was 121 people or all business actors in Pegadungan Village. The data analysis technique used is multiple linear regression analysis. The research results show that: (1) Interest in Entrepreneurship has a positive and significant effect on Business Success. (2) Motivation has a positive and significant effect on business success. (3) Creativity has a positive and significant effect on business success</em></p>I Putu Dicky Widyasmara SukramayunI Ketut Suardika
Copyright (c) 2024 I Putu Dicky Widyasmara Sukramayun
2024-10-262024-10-2610342643510.35446/dayasaing.v10i3.1848PENGARUH PENERAPAN GOOD GOVERNANCE, PENGENDALIAN INTERNAL DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KEUANGAN PEMERINTAH YANG DIMODERASI OLEH KOMITMEN ORGANISASI (Studi Pada Daerah Kabupaten Kampar)
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1843
<p>The purpose of this study is to assess the impact of good governance, internal control, and leadership style on financial performance, with organizational commitment acting as a moderator. The study will be conducted in Kampar Regency. This study uses a quantitative methodology, using a questionnaire as the main means of data collection. Data are measured on a Likert scale. Data are analyzed using the Structural Equation Modeling (SEM) method, using an alternative approach known as Partial Least Squares (PLS) through the use of the Smart-PLS 4.1.0.6 application. The findings of this study indicate that Good Governance has a substantial impact on Financial Performance, Internal Control has a substantial impact on Financial Performance, Leadership Style has no impact on Financial Performance, Organizational Commitment can moderate the relationship between Good Governance and Financial Performance, Organizational Commitment can moderate the relationship. Organizational Commitment has the ability to modify the relationship between Leadership Style and Financial Performance, in the context of Internal Control and Financial Performance.</p>Ulya IrayanaAnnie Mustika PutriAgustiawan Agustiawan
Copyright (c) 2024 uul ulya
2024-11-172024-11-1710352953610.35446/dayasaing.v10i3.1843PENGARUH KOMPENSASI, BEBAN KERJA DAN KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN DI PT PLN BALI UTARA
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1841
<p><em>Increasing</em> <em>employee performance will bring progress for the company to be able to survive in an unstable competitive business environment. Therefore, efforts to improve employee performance are the most serious management challenges because success in achieving company goals and survival depends on the quality of performance of the human resources within it. This research aims to determine the influence of compensation, workload and organizational communication on employee performance at PT. PLN North Bali.This research was conducted at PT. PLN (Persero) North Bali Area, Jl. Udayana No. 27 Singaraja, Buleleng, Bali, Indonesia because problems were found related to the decline in employee performance, apart from that there were problems with organizational justice and low employee job satisfaction. The population in this study were 98 employees of PT PLN North Bali. The sample in this study was taken from the target population, namely 98 people.Based on the research results, it is known that compensation has a significant effect on employee performance, workload has a significant effect on employee performance and organizational communication has a significant effect on employee performance.</em></p>Komang Ayu Three Indah PratiwiRiana Kartikadewi
Copyright (c) 2024 Komang Ayu Three Indah Pratiwi
2024-11-172024-11-1710352152810.35446/dayasaing.v10i3.1841PENILAIAN TINGKAT KESEHATAN LPD BERDASARKAN CAMEL (STUDI PADA LPD DESA PAKRAMAN KLONCING)
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1840
<p><em>The Village Credit Institution (LPD) is one of the financial institutions in Bali. The Covid-19 pandemic caused a decline in profits in 2020. Based on this, it is very important to pay attention to the health level of LPDs, where LPDs are institutions that concern the security of public funds. The aim of this research is to determine and analyze the health level of Village Credit Institutions in Pakraman Penasan Village, Banjarangkan District, Klungkung Regency during the 2019-2021 period which is reviewed using the CAMEL method (Capital, Assets, Management, Earnings and Liquidity).</em> <em>This type of research is qualitative research sourced from primary data and secondary data using interview, observation and documentation techniques. This research uses a data validity test using triangulation. The data analysis technique used is LPD financial report analysis using the CAMEL method in accordance with Bali Governor Regulation No. 44 of 2017</em><em>. </em><em> The research results show that the Pakraman Penasan Village LPD is in a healthy condition in 2020 and 2021 with a combined score in 2020 of 89.50, in 2021 of 90.00%. Meanwhile, 202 was in healthy condition with a combined score of 89.00%. From the results of this research, it can be recommended that the LPD of Pakraman Adat Kloncing Village pay attention to its distribution of funds.</em></p>I Kadek Budi Dwi AriawanNi Kadek Ayu TrisnadewiI Putu Gede Parma
Copyright (c) 2024 I Kadek Budi Dwi Ariawan
2024-10-262024-10-2610342042510.35446/dayasaing.v10i3.1840STRATEGI PENGEMBANGAN WISATA BAHARI DI PANTAI KETAPING
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1835
<p><em>This research was motivated by the researcher’s observations regarding the Marine Tourism Development Strategi at Ketaping beach, Batang Anai District, Padang Pariaman Regency. Maritime Tourism Development can be described by reviewing and fulfilling the indicators (Attraction, Accessibilities, Accommodation, and Ancilary Service), and assisted by SWOT Analysis. </em></p> <p><em>This type of research is descriptive qualitative research. The data collection technique was carred out using observation, interviews, and dokumentation methods. Determining the research informants using a purposive sampling technique consisted of the Head of the Nagari Village, The Ketaping Beach Community and Visitors. </em></p> <p><em>The results of the research found that there are several potentials, namely (1) Tourist attractions: it has beautiful natural landscapes and agro tourism areas which can be used to increase the APBD for the Ketaping Beach area. (2) Accessibility: lack of public transportation to and from Ketaping Beach. (3) Accommodation: additional core accommodation such as accommodation, health facilities and restaurants. (4) Supporting Services: periodic maintenance of toilets, prayer rooms and parking areas.</em></p> <p><em>Keywords: <br></em></p>Muhammad RamadiLise Asnur
Copyright (c) 2024 Lise Asnur, Muhammad Ramadi
2024-11-142024-11-1410351051510.35446/dayasaing.v10i3.1835ANALISIS STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN DI PUSAT OLEH-OLEH DBFOODS PADANG
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1829
<p>This research is supported by researchers' observations on Analisis <em>Digital Marketing </em>dalam meningkatkan Penjualan di Pusat Oleh-Oleh Dbfoods Padang. This digital marketing can be described by reviewing and meeting STP indicators (Segmentation, Targeting, Positioning), Marketing Mix. as well as assisted with SWOT Analysis. This type of research is descriptive research with qualitative data. Data collection techniques are done by observation methods, interviews, and documentation. Determination of research informants using purposive sampling techniques consists of Director and Operational Manager, Production Manager, Marketing Manager and Administration Center by Dbfoods Field. Data analysis techniques performed are data collection, data reduction, data presentation, and conclusion making. The results of the research concluded that the Digital Marketing Strategy in helping sales in the Dbfoods Field Center is: DbFoods chooses demographic segmentation groups and consumer attitudes in digital marketing activities, target markets are young and active families using the Internet, Positioning Dbfoods is oriented to become a bridge connecting communication to the target market by describing the identity and quality of the product. Dbfoods uses shopee marketplaces, social media Instagram and Whatsapp in their digital marketing activities</p>Ridho Mardi PutraLise Asnur
Copyright (c) 2024 Lise Asnur, Ridho Mardi Putra
2024-11-142024-11-1410351652010.35446/dayasaing.v10i3.1829ANALISIS RASIO PROFITABILITAS SEBAGAI ALAT UKUR UNTUK MENILAI KINERJA KEUANGAN PT. UNITED TRACTORS Tbk DI BURSA EFEK INDONESIA
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1816
<p>The increasingly rapid development of the business world in Indonesia has made this country a destination for local and foreign investors, changes in the business environment are also quite an attractive factor for investors, PT United Tractors Tbk is a construction business unit, and carries out its role as a leading heavy equipment distributor and largest in Indonesia, the aim of the research is to determine the profitability ratio, the profitability ratio is to determine the company's ability to generate profits in a certain period. The policy carried out is to assess the profitability ratio which consists of Gross Profit Margin (GPM) Net Profit Margin (NPM) and Return On Assets (ROA), Return On Equity (ROE). from 2018-2023 This research uses a descriptive method using secondary data. The results of the research are seen from the Profitability ratios, Gross Profit Margin, Net Profit Margin, Return On Assets, with the results in the good category, because they are above industry standards, while for the Return On ratio Equity calculation results in the category are not good because they are below industry standards,</p> <p> </p> <p> </p> <p>Keywords: Profitability,GPM, NPM, ROA, ROE Financial Performance</p>Murnawati MurnawatiLili ErtiTasril Tasril
Copyright (c) 2024 Murnawati Murnawati, Lili Erti, Tasril Tasril
2024-11-202024-11-2010356056710.35446/dayasaing.v10i3.1816PENGARUH PERSONAL CONTROL DAN CULTURAL CONTROL TERHADAP EMPLOYEE PERFORMANCE PADA RUMAH SAKIT JIWA KOTA PEKANBARU
https://ejournal.kompetif.com/index.php/dayasaing/article/view/1813
<p><em>This research aims to analyze the influence of the Management Control System (personal control and cultural control) on Employee Performance at the Pekanbaru City Mental Hospital. The data analysis method used is multiple linear regression, F test and t test are used to analyze the data. Data was obtained through a questionnaire method with a Likert scale. The independent variables in this research are personal control and cultural control. Meanwhile, the dependent variable is organizational performance. Data obtained with the help of SPSS 23 software. The results of this research are that personal control and cultural control have a significant influence on organizational performance</em></p> <p><em> </em></p> <p><strong><em>Keywords: personal control, cultural control, employee performance</em></strong></p>Faizah KamilahZulia KhairaniEfrita Soviyanti
Copyright (c) 2024 Faizah Kamilah, Zulia Khairani, Efrita Soviyanti
2024-11-202024-11-2010356857110.35446/dayasaing.v10i3.1813