PENDAMPINGAN PEMBUATAN LOGO DAN PACKAGING (KEMASAN) PRODUK USAHA MIKRO KECIL MENENGAH (UMKM) DI KELURAHAN SIALANG MUNGGU

Authors

Arini Arini FE UNILAK
Andi Zahran Budiman Mahasiswa FEB Unilak
Restu Agung Maulana UNILAK
Elizabeth Siagian UNILAK
Aprilia Milanda Putri UNILAK
Ummi Fadhilah Ramadani UNILAK
Oktavyandi Situmorang UNILAK
Muhammad Rizky UNILAK
Petra Franciscus UNILAK
Nur Kaisah UNILAK
Putri Feby Febryanti. P UNILAK
Indah Juniyanti UNILAK
Nike Lina UNILAK
Feronika Br. Simamora UNILAK
Erawati Manalu UNILAK
Triani Angelika Sinaga UNILAK

DOI:

https://doi.org/10.35446/diklatreview.v8i2.1869

Keywords:

Assistance, Logo, Packaging, MSMEs, Sialang Munggu Village.

Abstract

The purpose of this activity is to increase the creativity of MSME actors and the local community related to making logo designs and packaging of MSME products. This assistance is carried out in order to make MSME products more attractive and can increase market interest as well as a product brand. The impact of this activity is that MSME participants get education to design their own logos and product packaging so that the packaging becomes more attractive and in accordance with the theme of the product to be marketed. The method carried out by the Ormawa PPK Team is carried out face-to-face. The hope of the PPK Ormawa implementation team is the growing interest of MSME actors in designing logos and packaging that are attractive, good, and have suitable colors so that buyers are interested in buying these MSME products.

References

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