This is an outdated version published on 2026-01-15. Read the most recent version.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAAN PELANGGAN DI YASMIN SALON BANGKINANG KOTA

Authors

  • Henrizal Henrizal
  • Mustafa Kamal Sekolah Tinggi Ilmu Ekonomi Bangkinang, Indonesia
  • Litra Diantara Sekolah Tinggi Ilmu Ekonomi Bangkinang, Indonesia
  • Adi Setiawan Sekolah Tinggi Ilmu Ekonomi Bangkinang, Indonesia
  • Maulina Agustiningsih Sekolah Tinggi Ilmu Ekonomi Bangkinang, Indonesia

DOI:

https://doi.org/10.35446/bisniskompetif.v4i3.2641

Keywords:

Service Quality, Store Atmosphere, Customer Satisfaction, Malaya Mart

Abstract

The purpose of this study is to examine how customer satisfaction at Yasmin Salon in Bangkinang City is impacted by service quality. Customers of Yasmin Salon are given questionnaires as part of this study's quantitative survey strategy, which collects data. 97 individuals were randomly selected to participate in this study as respondents. Simple linear regression analysis was used to examine the gathered data. The findings of the study demonstrate that customer happiness is significantly impacted by service quality.Aspects of service quality such as reliability, responsiveness, certainty, empathy, and physical evidence all contribute positively to customer satisfaction. The conclusion of this research is that improving the quality of service at Yasmin Salon can increase the level of customer satisfaction, which in turn can increase customer loyalty and trust in the services provided by the salon.

References

Abubakar, R. (2018). Manajemen Pemasaran (S. Mahdi (ed.); 1st ed.). Alfabeta.

Atmaja, J. (2018). Kualitas Pelayanan dan Kepuasan Nasabah Terhadap Loyalitas Pada Bank BJB. Jurnal Ecodemica, 2(1).

Lupiyoadi, R. (2014). Manajemen pemasaran jasa: Berbasis kompetensi. Edisi 3 (3rd ed.). Salemba Empat.

Meithiana, I. (2019). Pemasaran & Kepuasan Pelanggan (1st ed.). Unitomo Press.

Sari, Y. N. (2022). Kepuasan konsumen lettisia gianti salon & bridal di kota jambi universitas batanghari jambi tahun 2022. In Jurnal Management Pemasaran. Universitas Batanghari Jambi.

Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta Bandung.

Tampanguma, I. K., Kalangi, J. A. F., & Walangitan, O. (2022). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Rumah Es Miangas Bahu Kota Manado. Productivivty, 3(1), 7–12.

Tjiptono, F. (2019). Pemasaran Jasa Prinsip | Penerapan | Penelitian (1st ed.). Andi Publisher.

Veronica, D. (2017). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan(Studi Pada Salondewidi Kota Jambi). STIEMuhammadiyah Jambi, 5(1), 55–69.

Downloads

Published

2026-01-15 — Updated on 2026-01-15

Versions

Issue

Vol. 4 No. 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelanggan UMKM

Section

Articles