PERAN MAHASISWA SEBAGAI SELF MARKETING DALAM MEMPROMOSIKAN FAKULTAS EKONOMI UNIVERSITAS LANCANG KUNING PEKANBARU PROVINSI RIAU
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Published:
Jul 10, 2021
Keywords:
Promosi Pemasaran Mahasiswa
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Abstract
Jumlah mahasiswa Fakultas Ekonomi Unilak dibandingkan fakultas lain di Unilak tercatat sebagai fakultas dengan jumlah mahasiswa terbanyak dengan rata-rata penerimaan tahunan 480 hingga 500 mahasiswa baru. Dengan jumlah yang besar ini, apakah mahasiswa ikut serta dalam mempromosikan Fakultas Ekonomi (Fekon) Unilak di lingkungan sekitar, sekolah atau masyarakat umum lainnya. Tentunya promosi yang baik adalah langsung para pelaku atau masyarakat yang telah menikmati fasilitas pendidikan di fekon unilak sehingga masyarakat menjadi yakin bahwa mereka tidak salah memilih untuk kuliah di Fakultas Ekonomi Unilak.
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References
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Angell, Robert J., Troy W. Heffernan, Phil Megicks. Service quality in postgraduate education. Quality Assurance in Education, Volume: 16 Issue: 3, 2008.
Blake, David., Jenny Lansdell. Quality in initial teacher education. Quality Assurance in Education, Volume: 8 Issue: 2, 2000.
Brown, Claire., Peter Varley., John Pal. University course selection and services marketing. Marketing Intelligence & Planning, Volume: 27 Issue: 3, 2009
Cheng, Yin Cheong. Quality assurance in education: internal, interface, and future. Quality Assurance in Education, Volume: 11 Issue: 4, 2003.
Dao, Mai Thi Ngoc., Anthony Thorpe. What factors influence Vietnamese students’ choice of university. International Journal of Educational Management, Volume: 29 Issue: 5, 2015.
Garwe., Evelyn Chiyevo. Student voice and quality enhancement in higher education. Journal of Applied Research in Higher Education, Volume: 7 Issue: 2, 2015.
Gushchina, Elena. Factors, criteria, and determinants of the increase in the effectiveness of university education in Russia. International Journal of Educational Management, Volume: 24 Issue: 2, 2010.
Hanssen, Thor-Erik Sandberg., Gisle Solvoll. The importance of university facilities for student satisfaction at a Norwegian University. Facilities, Volume: 33 Issue: 13/14, 2015.
Keskinen, Esko., Juhani Tiuraniemi., Anna Liimola. University selection in Finland: how the decision is made. International Journal of Educational Management, Volume: 22 Issue: 7, 2008.
Lenton, Pamela. Routes to educational success for low achievers. Journal of Economic Studies, Volume: 40 Issue: 2, 2013.
Moody, Gwyneth L., Peter G Hartel. Evaluating an environmental literacy requirement chosen as a method to produce environmentally literate university students. International Journal of Sustainability in Higher Education, Volume: 8 Issue: 3, 2007.
Motwani, Jaideep., Ashok Kumar. The need for implementing total quality management in education. International Journal of Educational Management, Volume: 11 Issue: 3, 1997.
Nagel, Tove., Tone Kvernbekk. A dialogue about the quality of education. Quality Assurance in Education, Volume: 5 Issue: 2, 1997.
Odhiambo, George. Elusive search for quality education: The case of quality assurance and teacher accountability. International Journal of Educational Management, Volume: 22 Issue: 5, 2008.
Pham, Huong Thi., Louise Starkey. Perceptions of higher education quality at three universities in Vietnam. Quality Assurance in Education, Volume: 24 Issue: 3, 2016.
Reyes., Charisse N. Framing the entrepreneurial university: the case of the National University of Singapore. Journal of Entrepreneurship in Emerging Economies, Volume: 8 Issue: 2, 2016.
Sugiyono. 2011. Metode penelitian kuantitatif kualitatif dan R&D. Alfabeta. Bandung.
Srikanthan, G., John Dalrymple. A synthesis of a quality management model for education in universities. International Journal of Educational Management, Volume: 18 Issue: 4, 2004.
Tsinidou, Maria., Vassilis Gerogiannis., Panos Fitsilis. Evaluation of the factors that determine quality in higher education: an empirical study. Quality Assurance in Education, Volume: 18 Issue: 3, 2010.
Uwaifo, Stephen Osahon. Age and exposure to computers as determinants of attitudes of librarians towards automation in Nigerian universities. Library Review, Volume: 56 Issue: 6, 2007.
Veloutsou, Cleopatra., John W. Lewis., Robert A. Paton. University selection: information requirements and importance. International Journal of Educational Management, Volume: 18 Issue: 3, 2004.
Widayat, Prama. 2017. Manajemen Risiko dan Asuransi Dalam Praktek. Cetakan 13. CV. Karya Nova. Pekanbaru.
Widayat, P. (2018). Between cost cheap prices and increasing high quality educational University in Pekanbaru city. Jurnal Penjaminan Mutu, 4(1), 67-75.
Widayat, P. (2018). Peran Akreditasi Dalam Menarik Minat Mahasiswa Memilih Perguruan Tinggi Swasta Bermutu Di Kota Pekanbaru. Jurnal Penjaminan Mutu, 4(2), 199-207.
Widayat, P. (2021). Kualitas Pembelajaran Mahasiswa Selama Kuliah Online. Jurnal Penjaminan Mutu, 7(1), 105-112.
Yamamoto, Gonca Telli. University evaluation‐selection: a Turkish case. International Journal of Educational Management, Volume: 20 Issue: 7, 2006.